Search Strategist

Critical Mass; Calgary; On-site; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Global maternity leave

Competitive benefits package

Vacation and personal days

Employee discounts

Office-based 3 days a week policy

Job summary

Critical Mass is seeking a Search Strategist to optimize site experiences, drive measurable results, and contribute to content strategies for global brands. You will translate data into actionable SEO recommendations and collaborate with cross-functional teams to align strategies with business goals.

You will conduct audits, report on performance, and stay current with AI search trends, helping ensure content is discoverable by the right audience and opportunities are pursued across channels.

Qualifications

• 2–3+ years of SEO experience and a solid foundation in content strategies.
• Strong written and verbal communication with ability to present data clearly.
• Familiarity with GEO and AI search optimization concepts and multi-language considerations.
• Experience documenting SEO processes and following best practices.
• Analytical mindset with ability to interpret data and spot trends.

Responsibilities

• Support the definition, execution, and optimization of holistic search strategies for global brands
• Deliver actionable insights to clients through clear, well-structured reports with strategic recommendations
• Use search data to understand user intent, inform content strategies, and identify business opportunities
• Contribute to AI Search Optimization/GEO strategies under senior guidance
• Help define success metrics and connect SEO results to client business objectives
• Collaborate with content, technology, creative, and analytics teams to implement SEO strategies
• Support optimization of social search channels (YouTube, Reddit) to improve brand visibility
• Align paid and organic search strategies to maximize cost efficiencies
• Conduct SEO audits and competitive analyses
• Communicate SEO concepts and successes clearly to stakeholders
• Contribute to frameworks and processes to track and improve search performance
• Support technical website reviews for indexability and accessibility considerations

Skills

SEO experience

Data analysis

Clear communication

GEO & AI SEO concepts

Global/international SEO

Organization & multitasking

SEO processes documentation

Analytics tools

Pivot tables / Excel

AI tools (ChatGPT)

Paid search/SEM interest

Tools

SEMrush

Ahrefs

ScreamingFrog

BrightEdge

Google Analytics

Google Search Console

Adobe Analytics

Tableau

Google Data Studio

Excel

Job description

Job Description

As a Search Strategist, you’ll play an important role in optimizing site experiences, driving measurable results, and contributing to effective content strategies for global brands. Your growing passion for SEO and data-driven thinking will help elevate marketing campaigns and enhance user experiences across a variety of client engagements.

You understand that today’s user experience starts with the search results, and you have a strong foundation for ensuring that the right content is discoverable by the right people at the right time. You’ll contribute to initiatives that drive search performance through content strategy, user experience, and technical SEO best practices. With solid analytical skills and attention to detail, you excel at interpreting data and providing actionable recommendations to improve digital visibility. You collaborate effectively across disciplines and with people to implement SEO best practices and meet customers wherever they’re searching.

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

You Will

• Support the definition, execution, and optimization of holistic search strategies for global brands
• Deliver actionable insights to clients through clear, well-structured reports, including strategic recommendations
• Use search data (in conjunction with other research sources) to understand user intent, inform content strategies, and identify business opportunities
• Contribute to AI Search Optimization/GEO strategies under the guidance of senior team members
• Help define success metrics and connect SEO results to client business objectives
• Collaborate with content, technology, creative, and analytics teams to incorporate SEO strategies and best practices
• Support optimization of social search channels (e.g. YouTube, Reddit) to improve brand and content visibility
• Assist in aligning paid and organic search strategies to maximize cost efficiencies and holistic brand visibility
• Conduct SEO audits and competitive analyses
• Communicate SEO concepts and successes in a clear, concise, and easy-to-understand manner
• Contribute to frameworks and processes used to track and improve search performance
• Support technical website reviews to improve search indexability and visibility, including JavaScript SEO and accessibility considerations
• Apply search-driven guidelines for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, titles, meta descriptions, headings, anchor text, internal linking, and site maps
• Monitor, analyze, and report on search performance to internal stakeholders and clients
• Stay current with digital trends and changes in the search marketing landscape, including AI search, voice search, and social search

You Have

• 2–3+ years of SEO experience
• Good written and verbal communication skills, with the ability to present data and insights clearly
• Demonstrated ability to contribute to measurable performance improvements
• Familiarity with GEO and AI search optimization concepts, including AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, etc.)
• Some exposure to global or international SEO, including multi-regional or multi-language considerations
• Solid organizational skills with the ability to manage multiple tasks and deadlines
• Experience following and documenting SEO processes and best practices
• Working knowledge of search engine algorithms, ranking factors, and SEO best practices
• Experience with third-party SEO/SEM tools such as SEMrush, Ahrefs, ScreamingFrog, BrightEdge, etc.
• Familiarity with analytics and data visualization tools such as Google Analytics, Google Search Console, Adobe Analytics, Tableau, or Google Data Studio
• Comfort working with data in Excel, including pivot tables and vlookups
• Analytical mindset with the ability to interpret data, spot trends, and make data-driven recommendations
• Experience contributing to content strategies that improve brand visibility, traffic, and engagement
• A proactive attitude and eagerness to learn and grow within a collaborative team environment
• Some experience using AI tools (e.g. ChatGPT) to support SEO tasks and workflows
• Familiarity with paid search/SEM, or interest in learning how to integrate SEO and SEM strategies

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick/personal days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. N/A

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/