Senior Salesforce Admin: Lead Declarative Automation

Movable Ink; Toronto; On-site; CAD 87,000 - 113,000; Full time

Benefits offered by this job

Medical benefits

Financial benefits

Job summary

Movable Ink scales content personalization for marketers and operates globally from New York City with close to 600 employees. The Senior Salesforce Administrator serves as the strategic administrator and functional lead for Movable Ink's Salesforce environment, bridging business needs and technical solutions across GTM and delivery teams.

Responsibilities include daily administration of Salesforce objects, security, data quality, and integrations, plus requirement gathering, UAT coordination,

Qualifications

• 5+ years as a Salesforce Administrator in a SaaS or high-growth environment.
• Active Salesforce Administrator Certification required; Salesforce Advanced Administrator or Salesforce Business Analyst Certification preferred.
• Proven track record handling daily platform support, user security, and data management while grooming backlogs for technical teams.
• Deep proficiency with declarative automation (Salesforce Flow), validation logic, security controls, custom reports/dashboards, and GTM tool integrations.
• Strong understanding of Enterprise, Mid-Market, and SMB SaaS sales cycles, recurring revenue structures, and sales operations workflows.
• Ability to prioritize competing business demands and manage cross-functional projects in a fast-paced environment.

Responsibilities

• Admin daily Salesforce objects, fields, record types, validation rules, processes, and flows.
• Manage user access, roles, profiles, permission sets, sharing rules, and security controls across Salesforce and integrated tools.
• Troubleshoot bugs and integration defects; escalate complex requests as needed.
• Perform data maintenance: cleansing, deduplication, validation, and imports/exports.
• Lead requirements workshops; translate business needs into technical stories for admin and dev backlogs.
• Support intake prioritization and sprint grooming with GTM teams.
• Design and maintain declarative solutions using Salesforce capabilities, including advanced Flows and custom objects.
• Develop test cases and coordinate UAT with business owners; ensure release readiness.
• Create process documentation, system workflows, and end-user training materials to drive adoption.
• Stay up to date with Salesforce releases, features, and best practices.

Skills

Salesforce Administration

Data management

Security & access control

Requirement gathering

Backlog grooming

Education

Salesforce Certified Administrator

Salesforce Advanced Administrator (preferred)

Tools

Salesforce Flow

Reports & Dashboards

Custom objects

Job description

Movable Ink scales content personalization for marketers and operates globally from New York City with close to 600 employees. The Senior Salesforce Administrator serves as the strategic administrator and functional lead for Movable Ink's Salesforce environment, bridging business needs and technical solutions across GTM and delivery teams.

Responsibilities include daily administration of Salesforce objects, security, data quality, and integrations, plus requirement gathering, UAT coordination,