Senior Sales Representative

Sanyou Corporation Limited; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in new energy and automotive electronics is looking for a Sales Representative to expand their North American market for various specialized components. The role involves executing sales plans, managing the full sales cycle, and building strong customer relationships in a collaborative environment. You'll have opportunities for career growth and a competitive salary with uncapped bonuses, all within a culture that values innovation and work-life balance.

Benefits

Competitive salary

Uncapped bonus

Career growth opportunities

Collaborative and inclusive culture

Focus on work-life balance

Qualifications

• 5+ years of B2B sales experience in North America.
• Experience with new energy and automotive industries.
• Proven track record in meeting sales targets.

Responsibilities

• Develop and execute territory sales plans for relays and transformers.
• Manage the complete sales cycle from prospecting to closing.
• Monitor market trends to inform sales strategy.

Skills

Consultative selling

Negotiation

Presentation

Strategic thinking

Business acumen

Education

Bachelor’s degree in Engineering, Business, Physics, or related field

Job description

We’re seeking a professional Sales representative to lead and expand our North American market, specifically for relays(photovoltaic relays, automotive / low voltage relays, HVDC relays / contactors), CT / PT transformers, and through-hole chokes in the new energy(solar, energy storage & charging) and automotive industries.

Success in this role means consistently meeting quarterly sales targets while developing and executing short-, mid‑, and long‑term market strategies. This includes identifying and partnering with reliable, high‑integrity representatives and distributors. You’ll stay closely attuned to shifts in North American end‑market demand and competitive dynamics and travel frequently to build strong customer relationships. You’ll report directly to our VP of Global Sales and play a pivotal role in shaping go‑to‑market strategy as we scale.

Responsibilities

• Develop and execute territory sales plans and forecasts for relays, CT / PT transformers, and through‑hole chokes.
• Demonstrate an eagerness to learn new products and stay current with emerging technologies(such as company software, AI, etc.).
• Identify, qualify, and close new business opportunities with new partners, such as representatives and distributors.
• Manage the complete sales cycle — prospecting, technical presentations, proposal development, product testing, negotiation, and closing.
• Build and nurture long‑term relationships through frequent on‑site visits and virtual meetings.
• Collaborate cross‑functionally with Product, Engineering, and Operations to ensure product fit, timely delivery, and superior customer support.
• Monitor market trends, competitive activity, and end‑user requirements to inform strategy.

Qualifications

• 5+ years of B2B sales experience selling relays, CT / PT transformers, through‑hole chokes, or related components in North America.
• Experienced with the new energy(solar, energy storage & charging) and automotive industries.
• Demonstrated success in meeting sales targets in technical markets (solar, energy storage, charging, automotive).
• Proven ability to develop go‑to‑market strategies and cultivate channel partnerships.
• Excellent consultative selling, negotiation, and presentation skills.
• Strong business acumen, strategic thinking, and adaptability to shifting market conditions.
• Bachelor’s degree in Engineering, Business, Physics, or a related field. Or intense experiences in related product marketing.

Why Join Us?

Competitive salary + Uncapped bonus.

Career growth in a fast‑growing new energy& automotive electronics leader.

A collaborative, inclusive culture focused on innovation and work‑life balance. We only care about what you deliver, not how long you work.

Ready to drive your sales career forward? Feel free to apply and share your resume!

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