Senior Sales Operations Leader — Transform & Grow

Trent Valley Honda; Peterborough; On-site; CAD 120,000 - 180,000; Full time

Job summary

Trent Valley Honda in Peterborough, Ontario, seeks a General Sales Manager / Sales Operations Leader to shape the future of our dealership. You will lead Variable Operations, align Sales, F&I and Service, and build coaching and accountability that elevates performance across teams.

You will work with the Dealer Principal and leadership team to create strategy, develop leaders, and drive a culture rooted in trust, transparency, and community connection.

Qualifications

• Proven automotive sales leadership for New and Used Vehicle operations.
• Strong knowledge of CRM, inventory, and customer experience.
• OMVIC registration is required.

Responsibilities

• Lead Variable Operations and align Sales, F&I and Service.
• Develop coaching and accountability structures for high performance.
• Drive growth while protecting gross profit and customer satisfaction.

Skills

Automotive leadership

Team leadership

Strategic thinking

Coaching & development

CRM knowledge

Education

OMVIC registration

Tools

CRM system

Inventory management

Job description

Trent Valley Honda in Peterborough, Ontario, seeks a General Sales Manager / Sales Operations Leader to shape the future of our dealership. You will lead Variable Operations, align Sales, F&I and Service, and build coaching and accountability that elevates performance across teams.

You will work with the Dealer Principal and leadership team to create strategy, develop leaders, and drive a culture rooted in trust, transparency, and community connection.