Senior Sales Development Representative (SDR)

Finofo Inc.; Calgary; On-site; CAD 60,000 - 85,000; Full time

Job summary

Finofo Inc. is seeking an experienced outbound sales representative to drive high-conversion outreach strategies. You’ll partner closely with account executives, manage performance metrics, and play a key role in shaping our go-to-market strategy. In a dynamic work environment in Calgary, enjoy competitive compensation, equity opportunities, and a vibrant team culture.

Benefits

Competitive base + uncapped commissions

Equity in a fast-growing fintech

Relocation support to move to Calgary

Downtown office with skyline views

Free gym access

Regular team offsites

Qualifications

• 2+ years of SDR or outbound sales experience in FinTech or SaaS.
• Proven record of exceeding pipeline targets.
• Experience building tailored outbound campaigns.

Responsibilities

• Own outbound strategy for a defined segment or vertical.
• Execute high-conversion outreach across email, phone, and LinkedIn.
• Analyze performance metrics to improve conversion at every stage.

Skills

Analytical skills

Sales expertise

CRM hygiene

Curiosity

Coaching mindset

Job description

We’re building the financial operating system for fast-moving finance teams-helping them pay vendors, move money across borders, manage cash, and stay compliant-all from one platform.

Our product is used by teams managing everything from high-volume AP to multi-entity cash operations. We give them real-time visibility and control without the spreadsheet chaos.

Our mission is to give finance teams a radically easier way to operate globally-from managing international receivables to building smarter FX strategies-without hiring a 10-person treasury team.

We’re based in Calgary, with an office downtown, and we’ve raised over $5M, including a $3.3M seed led by Watertower Ventures, with Motivate VC, and SaaS Ventures.

At Finofo, we value Attitude over everything.

We hire people for how they think, not just what they know.

We believe the right attitude drives performance, learning, and impact more than any resume can.

Here’s what that looks like at Finofo:

• Driven – You take ownership and push for results. You act fast and focus on impact.
• Skilled – You bring expertise and keep sharpening it. You help others level up too.
• Unifying – You align people around outcomes. You simplify and bring clarity.
• Inspiring – You bring energy. You care deeply. Your work motivates those around you.
• Challenging – You speak up when things feel off. You ask questions that make us better.
• Revealing – You raise issues early. You don’t hide problems or wait for others to notice.
• Understanding – You listen first. You ask questions. You seek truth, not consensus.
• Knowledgeable – You know the mission and keep others focused on what matters most.

Still here? We’re already liking who you are. Now let’s talk about your future with us.

You’re not here to dial blindly or stuff calendars with unqualified meetings.

You’re here to build a qualified pipeline, refine strategy, and lead by example.

What You’ll Do

• Own outbound strategy for a defined segment or vertical
• Execute high-conversion outreach across email, phone, and LinkedIn
• Tailor messaging to roles like CFOs, AP, Procurement, and Treasury
• Analyze performance metrics to improve conversion at every stage
• Partner with AEs to align outreach with deal strategy
• Track post-meeting outcomes and drive pipeline accountability
• Use tools like Close, Apollo, Clay, ChatGPT, or other sales automation platforms-and get results from them

Key Performance Metrics

• Outbound touches: 500 per week (calls, personalized emails, and LinkedIn outreach combined)
• Live conversations: 10%+ of total outbound
• Qualified meetings booked: 8+ per week
• Show rate: 75%+
• Meeting-to-SQL conversion rate: 30%+ (your meetings should move deals forward)
• Touches per meeting booked: 20-30
• Pipeline influenced (qualified): $200K per month
• Persona-based outbound campaigns launched: 2 per month

What We’re Looking For

• 2+ years of SDR or outbound sales experience (FinTech or SaaS a must)
• Proven record of exceeding pipeline targets
• Experience building outbound campaigns tailored to buyer roles
• Strong analytical skills and spotless CRM hygiene-you know your numbers and keep your pipeline clean
• Coaching mindset and team-first attitude
• Curiosity to test fast, fail smart, and improve relentlessly

What Success Looks Like

• You own the handoff and follow deals through the funnel
• You help shape how we go to market-not just who we reach, but how we connect
• You raise the bar for messaging, meetings, and metrics

What’s In It for You

Yes, the job is tough. You’ll need grit, hunger, and sharp instincts.

But if that’s you, here’s what you’ll get in return:

• Competitive base + uncapped commissions
• Equity in a fast-growing fintech
• Relocation support to move to Calgary
• Downtown office with skyline views, top-tier coffee, and a free gym
• PlayStation breaks when you need a reset
• Regular team offsites and builder energy every day