Senior Proposal & Marketing Specialist

Goodkey, Weedmark & Associates; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

Goodkey, Weedmark & Associates, a leader in engineering consulting, seeks a Proposal Specialist for their Ottawa office. The ideal candidate will supervise proposal development and marketing campaigns, requiring a Bachelor's Degree and at least 5 years of relevant experience. Offering a competitive salary, benefits, and career development, this position promotes a diverse and inclusive workplace.

Benefits

Health or Lifestyle Spending Account

Access to virtual healthcare

Paid overtime after 40 hours

Competitive salary

Career development opportunities

Qualifications

• Minimum of 5 years of relevant experience creating customized written content.
• Excellent written and verbal skills to communicate complex technical information persuasively.
• Proficiency in graphic design software and tools.

Responsibilities

• Supervising end-to-end proposal development.
• Developing and executing innovative marketing campaigns.
• Analyzing performance metrics to refine strategies.

Skills

Digital Marketing

Marketing

Google Analytics

SEO

Social Media Management

Education

Bachelor's Degree in English, Communications, or Marketing

Tools

Microsoft Office

Adobe Creative Suite

Canva

Salesforce Marketing Cloud

MailChimp

Job description

Are you intentional about developing your competencies and setting high standards for the quality of your work?

Do you strive to add value every day and communicate in ways that connect with the people around you?

Are you committed to your team and investing in your own growth?

If you answered YES to these questions, then GWAL is the place for you!

GWAL's Vision is centered on 3 pillars:

• Be the industry leading design engineering firm.
• Be easy to work with.
• Be the choice employer.

Founded over 65 years ago, Goodkey Weedmark & Associates Ltd. is an award-winning mechanical and electrical engineering consulting firm serving a broad range of public and private sector clients. We recognize that without the right people, we could not be the Great Place to Work we are today. The diversity of expertise within our team is one of our greatest assets. Our competitive advantage allows us to design and implement innovative mechanical and electrical systems for commercial, institutional, light industrial, and mixed-use buildings of all types and sizes, as well as providing engineering advocacy, expert testimony, sustainability, and specialized studies.

In your new role with GWAL, you will work under the direct supervision of the Functional Managers and be accountable for:

• Supervising end-to-end proposal development, leveraging templates and content libraries to craft tailored, client-centric responses that exceed RFP requirements.
• Ensuring clarity and alignment with client needs by refining technical content drafted by SMEs into compelling narratives.
• Mentoring SMEs on effective communication techniques and leading interviews to extract critical insights, translating technical jargon into persuasive, audience-focused proposals.
• Supervising repository management, curating high-quality content, and implementing systems for easy access to project write-ups, case studies, and reusable materials.
• Analyzing solicitation requirements to repurpose existing content, ensuring compliance and competitive differentiation.
• Developing and executing innovative marketing campaigns across LinkedIn, Google Business, and other platforms to amplify brand presence and engagement.
• Overseeing the design and implementation of the Annual Social Media Calendar, ensuring timely delivery of dynamic content aligned with organizational objectives.
• Supporting the Functional Management Team in designing and developing internal communications, including newsletters, event announcements, and IT updates.
• Analyzing performance metrics to refine strategies and maximize ROI on digital marketing efforts.
• Supervising the maintenance of GWAL Intranet, ensuring consistent branding, accuracy, and relevance of content.
• Partnering with cross-functional teams to curate and organize information, enhancing user experience and accessibility.
• Implementing governance policies to maintain up-to-date intranet resources reflecting organizational priorities.
• Planning and managing inventory of promotional materials (e.g., branded gear, event collateral), optimizing budgets and vendor relationships.
• Forecasting organizational needs and streamlining ordering processes to support onboarding, events, and daily operations.

What you'll need to succeed

• Bachelor's Degree in English, Communications, or Marketing.
• Minimum of 5 years of relevant experience creating customized written content for engineering or construction proposals, with an understanding of the proposal lifecycle and content management.
• Familiarity with the engineering and construction sector and/or the ability to understand technical concepts and convey principles clearly when working with technical staff.
• Excellent written and verbal skills to communicate complex technical information persuasively to audiences with varying levels of expertise.
• Ability to create original, compelling, and compliant content in response to RFP questions, highlighting benefits aligned with customer goals.
• Proven mastery of Standard English language usage, grammar, and mechanics.
• Creative mindset with the ability to generate engaging content.
• Knowledge of SEO principles and digital marketing best practices.
• Strong attention to detail and commitment to maintaining consistent branding.
• Proven strong written and verbal communication skills.
• Intermediate to advanced proficiency in Microsoft Office products, especially Word and Excel, and experience with SharePoint.
• Exceptional organizational skills and ability to interact effectively with both technical and non-technical decision-makers and engineers, communicating in language each understands.
• Proficiency in graphic design software and tools (e.g., Adobe Creative Suite, Canva, Shutterstock, We Video).

What you'll get in return

Competitive salary, paid overtime after 40 hours, and benefits including a Health or Lifestyle Spending Account and access to virtual healthcare. More importantly, the opportunity to work for a leader in engineering, project diversity, and a recently awarded Best Workplace in Canada! All positions offer career development, job security, and a chance to learn from the best in your field.

We encourage candidates who may not meet every qualification to apply. At GWAL, we are dedicated to building a diverse, inclusive, and authentic workplace, and your unique background might be a perfect fit for this or other roles.

Required Experience: Senior IC

Key Skills: Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type: Full-Time

Experience: years

Vacancy: 1

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Proposal Specialist • Ottawa, Ontario, Canada