Senior Proposal & Marketing Specialist

Goodkey Weedmark; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading engineering consulting firm in Canada seeks a Proposal Manager to drive proposal development and marketing efforts. The ideal candidate will have a Bachelor's Degree and at least 5 years of experience in crafting tailored content for engineering proposals, demonstrating strong communication and organizational skills. Join a recognized firm and enjoy competitive salary, career growth, and a focus on diversity and inclusion.

Benefits

Competitive salary

Paid overtime

Health or Lifestyle Spending Account

Access to virtual healthcare

Career growth opportunities

Qualifications

• 5 years of experience in creating tailored content for engineering proposals.
• Proven ability to produce engaging and compliant content for RFPs.
• Strong command of Standard English with excellent communication skills.

Responsibilities

• Leading proposal development and refining technical content.
• Managing content repositories and marketing campaigns.
• Monitoring performance metrics for digital marketing strategies.

Skills

Communication

Content Creation

Analytical Skills

Attention to Detail

SEO Best Practices

Organizational Skills

Education

Bachelor’s Degree in English, Communications, or Marketing

Tools

Microsoft Office 365

SharePoint

Adobe Creative Suite

Job description

Are you intentional about developing your competencies and setting high standards for the quality of your work?

Do you strive to add value every day and communicate effectively with those around you?

Are you committed to your team and investing in your own growth?

If you answered YES to these questions, then GWAL is the place for you!

GWAL's vision is centered on three pillars:

• Be the industry leading design engineering firm.
• Be easy to work with.
• Be the preferred employer.

Founded over 65 years ago, Goodkey, Weedmark & Associates Ltd. is an award-winning mechanical and electrical engineering consulting firm serving a broad range of public and private sector clients. We recognize that our people are our greatest asset, enabling us to design and implement innovative systems across various sectors, including commercial, institutional, light industrial, and mixed-use developments.

In your new role with GWAL, you will work under the supervision of Functional Managers and be responsible for:

1. Leading proposal development, utilizing templates and content libraries to craft tailored, client-focused responses that surpass RFP requirements.
2. Refining technical content from SMEs into clear, compelling narratives aligned with client needs.
3. Mentoring SMEs on effective communication and leading interviews to extract critical insights.
4. Managing content repositories for easy access to project write-ups, case studies, and reusable materials.
5. Analyzing solicitation requirements to adapt existing content for compliance and differentiation.
6. Developing and executing marketing campaigns on platforms like LinkedIn and Google Business to enhance brand visibility.
7. Overseeing the social media calendar and ensuring timely, relevant content delivery.
8. Supporting internal communications, including newsletters and event announcements.
9. Monitoring performance metrics to optimize digital marketing strategies.
10. Maintaining the GWAL intranet, ensuring content accuracy and relevance.
11. Collaborating with teams to organize information and improve user experience.
12. Implementing governance policies for intranet content management.
13. Managing promotional materials and inventory, optimizing budgets and vendor relationships.

What you'll need to succeed

• Bachelor’s Degree in English, Communications, or Marketing.
• At least 5 years of experience creating tailored content for engineering or construction proposals, with knowledge of the proposal process and content management.
• Understanding of the engineering/construction sector and ability to convey technical concepts clearly.
• Excellent written and verbal communication skills.
• Ability to produce original, compliant, and persuasive content for RFP responses.
• Strong command of Standard English, grammar, and mechanics.
• Creative mindset with engaging content generation skills.
• Knowledge of SEO and digital marketing best practices.
• Attention to detail and consistent branding.
• Proficiency in Microsoft Office 365, SharePoint, and graphic design tools like Adobe Creative Suite.
• Strong organizational and interpersonal skills, capable of engaging with technical and non-technical stakeholders effectively.

What you’ll get in return

Competitive salary, paid overtime, and benefits including a Health or Lifestyle Spending Account, plus access to virtual healthcare. Join a leader in engineering, enjoy diverse projects, and be part of a workplace recognized as one of Canada's best! We offer career growth, job security, and learning opportunities.

We encourage candidates who may not meet every qualification to apply, as we value diversity and inclusion. Your unique background might be the perfect fit for this or other roles at GWAL.