Senior Programmatic Display & Video Lead

Cossette Media; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work models

Generous vacation

Agency summer days

Play room for families

Private wellness room

Job summary

Cossette Media is seeking an experienced Programmatic Lead to drive world-class programmatic programs for top-tier clients. You will partner with digital leads to create programmatic-first media plans and manage a small team, owning DSP and Direct buy management, QA, audience strategy, and reporting.

The role emphasizes acquisition-focused campaigns, data-driven optimization, and cross-team collaboration across publishers and ad exchanges. Hybrid work model with strong growth opportunities.

Qualifications

• Programmatic trading experience with 5+ years.
• Experience with demand side platforms (DV360, ADSP, TTD, Yahoo, Quantcast).
• Experience negotiating, booking, and managing Digital Direct buys across media partners.
• Experience running full funnel campaigns with a focus on acquisition.
• Strong understanding and execution of programmatic buying methods (direct, pg, pmp).
• Experience with display, OLV, and native channels.

Responsibilities

• Lead the development of world class programmatic programs and strategies for top tier clients.
• Partner with digital leads in creation of programmatic-first media plans.
• Manage a team of 2 direct reports (coordinator, specialists).
• Own DSP management, including QA, audience strategy, inventory selection, and reporting.
• Own Digital Direct buy management, negotiation, booking, oversee RFP briefing to media partners, activation performance, optimization and reporting.
• Engage with Publishers, DSPs, Ad Exchanges, 3rd party, Industry partners.

Skills

Programmatic trading

Full funnel campaigns

Analytical skills

Stakeholder presentation

Mentoring junior talent

Tools

DV360

ADSP

TTD

Yahoo

Quantcast

Google Sheets

Excel

PowerPoint

Job description

Cossette Media is seeking an experienced Programmatic Lead to drive world-class programmatic programs for top-tier clients. You will partner with digital leads to create programmatic-first media plans and manage a small team, owning DSP and Direct buy management, QA, audience strategy, and reporting.

The role emphasizes acquisition-focused campaigns, data-driven optimization, and cross-team collaboration across publishers and ad exchanges. Hybrid work model with strong growth opportunities.