Director, Product Marketing - Scotia Global Asset Management

Scotiabank; Toronto; On-site; CAD 150,000 - 190,000; Full time

Job summary

Scotiabank is seeking a Director of Product Marketing for Scotia Global Asset Management to lead the product marketing function across multiple brands. You will drive go-to-market strategy, market positioning, and integrated campaigns to grow assets and strengthen advisor and client adoption.

You will manage a team of 8 specialists, collaborate with Product Management, Compliance, Digital teams and Global Marketing to execute launches and ensure compliant, data-driven outcomes.

Qualifications

• Deep knowledge of the Canadian asset management industry.
• CFA Charterholder preferred or CFA designation in progress.
• Ability to use data, insights and analytics to drive objectives.
• Ability to plan and manage work across multiple teams.
• Ability to influence senior groups and associates.
• Ability to plan processes across broad, diverse groups.
• Experience in leading with senior leaders on broad topics.
• Sound judgment in resolving high-complexity matters.

Responsibilities

• Provide strategic leadership for product marketing across SGAM brands.
• Lead product launch marketing strategy and go-to-market execution.
• Partner with distribution channels to deliver differentiated products.
• Lead a team of 8 product marketing specialists and SMEs.
• Collaborate with Product Management, Development, and Analytics teams.
• Drive data-driven marketing and strengthen client/advisor engagement.
• Uphold Scotiabank values and risk culture in operations.

Skills

Asset management Canada

Data analytics

Stakeholder management

Team leadership

Strategic planning

Education

CFA designation in progress

Job description

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Title: Director, Product Marketing - Scotia Global Asset Management

Requisition ID: 277823
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Provide strategic leadership for Scotia Global Asset Management's Product Marketing function, driving the commercialization of investment solutions across a complex multi-brand, multi-channel distribution ecosystem. Lead product launch marketing strategy, market positioning, and integrated go-to-market execution to support business growth, increase market share, and strengthen advisor and client adoption of priority products and asset classes. Accountable for delivering successful, compliant, and operationally effective launches while influencing enterprise stakeholders and advancing Scotia Global Asset Management's strategic growth objectives.

Is this role right for you? In this role, you will be responsible for:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Responsible for developing and leading product marketing strategies for ScotiaFunds, Scotia Global Asset Management, and Dynamic brands, ensuring investment solutions are effectively positioned to meet the evolving needs of clients and advisors.
• Partner with key distribution channels, including Scotiabank, Dynamic, Scotia iTRADE, Jarislowsky Fraser, and third-party financial institutions, to deliver differentiated products, drive asset growth across diverse investor segments.
• Lead and develop a team of 8 product marketing specialists and subject matter experts responsible for product commercialization, integrated marketing campaigns, sales enablement, and advisor support.
• Foster a high-performance culture focused on delivering measurable business results aligned to Scotia Global Asset Management's strategic growth objectives. Partner closely with Product Management, Product Development, Investment Communications & Product Experience, Product Analytics, Compliance, Digital teams and Global Marketing teams to ensure successful execution of product and business priorities.
• Provide deep expertise in the Asset Management industry, leveraging market intelligence, competitive insights, product trends, regulatory developments, and client analytics to shape product marketing strategy. Champion a data-driven marketing approach that integrates quantitative and qualitative insights to identify competitive differentiation, strengthen brand positioning, enhance client and advisor engagement, and support asset growth across priority products and investment solutions.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank's risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Dimensions

• Team of 10 with 5 direct reports
• Primarily supporting SGAM brands in Canada as well as consultative product and brand support in Mexico, Chile, Peru, Columbia, Jamaica and the English Caribbean.
• Partnering with Compliance and Business Controls partnership and audit support
• Understanding of the IIROC and MFDA dealer associations and advisor profile
• Familiarity with competitive landscape, advertising and product offerings

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• Deep knowledge of Canadian asset management industry
• CFA Charterholder preferred or CFA designation in progress
• Demonstrates ability to use data, insights and analytics to achieve marketing and business objectives
• Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
• Demonstrates ability to influence groups and/or more senior associates.
• Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner.
• Demonstrates effectiveness in leading/facilitating with senior business leaders on broad/controversial topics inside and outside the organization.
• Demonstrates sound judgment in resolving matters of high complexity

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.