Senior Product Marketing Manager (Hybrid)

Big Viking Games; Toronto; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

A leading gaming company is seeking a Senior Product Marketing Manager to lead marketing strategies for its flagship game in Toronto. This dynamic role entails driving monetization initiatives, overseeing promotional campaigns, and collaborating with cross-functional teams to enhance player engagement and revenue.

Benefits

Competitive salary

Group Retirement Savings Plan matching & participation

Comprehensive benefits package (health, dental, and vision)

Health + Wellness spending account

Generous time off policies

Qualifications

• 5-7 years of experience in product/ecommerce marketing.
• Proven track record in developing pricing frameworks and monetization strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Drive monetization initiatives and craft compelling product communications.
• Own primary product revenue and retention metrics.
• Manage integrated product communication initiatives.

Skills

Product Marketing

Data Analysis

Communication

Pricing Frameworks

Monetization Strategies

Integrated Campaigns

Cross-functional Collaboration

AI Integration

Job description

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (Harbourfront) for a minimum of 3 days per week.

About Us:

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.

We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager for our flagship game (YoWorld), you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

• 5-7 years of experience in product/ecommerce marketing
• Proven track record in developing pricing frameworks and monetization strategies
• Experience owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves:

• Gaming/live operations experience
• History of managing customer engagement and in-app promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Deep technical expertise in data analytics, A/B testing methodologies, and emerging technologies

• Competitive salary
• Group Retirement Savings Plan matching & participation
• Comprehensive benefits package (health, dental, and vision) including Health + Wellness spending account
• Generous time off policies

Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations, please email [e-mail] so we can work with you to support your needs.