Product Marketing Manager

LegalTech Hub, Inc.; Toronto; Hybrid; CAD 100,000 - 110,000; Full time

Job summary

A leading company in the legal tech industry is looking for a Marketing & Product Manager to drive strategy and execution for a vital customer segment. This hybrid role involves product thinking, go-to-market execution, and collaborating with various teams to enhance customer experiences. Ideal candidates will have 4-6 years of experience in tech, particularly with proven product ownership and strong analytical skills.

Benefits

Participation in company equity program

3 weeks of vacation

Qualifications

• 4–6 years in a hybrid product and marketing role at a tech company.
• Proven track record of owning a product area and delivering feature launches.
• Strong instincts around positioning, messaging, and go-to-market execution.

Responsibilities

• Define segment goals, success metrics, and product priorities.
• Craft clear, benefit-led messaging and positioning.
• Align marketing, support, sales, and development around launches.

Skills

Product Strategy

Marketing

Data Analysis

Figma

Communication

Job description

As BorderPass continues to scale, we’re hiring a Marketing & Product Manager to own strategy, growth, and execution for one of our most important customer segments. This hybrid role blends product thinking, go-to-market strategy, messaging, and UX.

You’ll define what we build, how we talk about it, and how customers experience it—collaborating closely with marketing, product, support, and legal. You’ll be hands-on across research, roadmaps, launch plans, campaign execution, and Figma mockups.

This is an exciting opportunity for a creative, ambitious individual eager to join a fast-paced startup and grow a community of users seeking life-changing opportunities abroad.

Key Responsibilities

• Define segment goals, success metrics, and product priorities
• Translate customer insights into features and flows
• Maintain a segment-specific product backlog and work closely with engineering
• Validate desirability, viability, and usability before launch
• Analyze usage patterns and market trends to guide development

Go-To-Market & Growth

• Craft clear, benefit-led messaging and positioning
• Develop pricing, go-to-market, and launch strategies
• Plan and run campaigns that drive conversion and retention
• Lead the development of landing pages, onboarding content, and sales decks

Cross-Functional Execution

• Align marketing, support, sales, and development around launches
• Use Figma to mock and iterate on UX flows and interface concepts
• QA final output in staging / production and work closely with a front-end developer
• Produce documentation and training materials to support adoption
• Track timelines, blockers, and KPIs

Experience Design & Optimization

• Collaborate with marketing and development teams to deliver intuitive, outcome-driven experiences

Who You Are

• 4–6 years in a hybrid product and marketing role at a tech company
• Proven track record of owning a product area and delivering feature launches
• Strong instincts around positioning, messaging, and go-to-market execution
• Hands-on experience with Figma
• Familiar with interpreting behavioral data to drive decisions
• Highly organized and detail-oriented
• Self-starter who thrives in a fast-paced, high-trust startup environment
• Comfortable using AI tools to streamline content development and iteration
• Bonus : Experience in SaaS, legal tech, immigration, or regulated industries
• Familiarity with Canada’s International Student Program is a plus

Details

Salary : $100,000–$110,000

Participation in company equity program

Employment Type : Full-Time

3 weeks of vacation

Location : Toronto—Hybrid

About BorderPass

BorderPass is a rapidly growing tech company building the world’s largest global mobility platform. Increasing trust and transparency in the immigration and mobility space, our innovations empower newcomers, schools, and employers with accessible, easy-to-use, and responsible solutions.

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