Marketing Manager

Lumerate; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Lumerate is seeking a dynamic Marketing Manager to lead its marketing strategies at Zapyrus, a MedTech brand. The ideal candidate will have a strong foundation in digital marketing, expertise in HubSpot, and an entrepreneurial mindset. This role offers a unique opportunity to shape the brand's growth in a vibrant, collaborative environment. We are looking for strategic thinkers excited to innovate and make a significant impact.

Benefits

Three weeks paid vacation + paid statutory holidays

Professional development and career advancement opportunities

Annual stipend for courses and classes

Employee Giving Program

Health and dental benefits

Paid and topped-up parental leave

Qualifications

• 5+ years of experience in marketing, particularly in MedTech.
• Strong background in digital strategies and design.
• Experience with CRM tools and business analytics software.

Responsibilities

• Develop and implement marketing strategies.
• Manage online marketing efforts including SEO and social media.
• Ensure brand consistency and manage promotional content.

Skills

Digital Marketing

SEO

Social Media Management

Content Creation

HubSpot

Job description

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This range is provided by Lumerate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$70,000.00/yr - CA$100,000.00/yr

Direct message the job poster from Lumerate

Lumerate is growing rapidly, and we’re searching for an experienced Marketing Manager to join our rapidly growing MedTech brand Zapyrus for the journey!

Who is Lumerate?

Lumerate is a Toronto-based SaaS company that has built game-changing technology to help sales teams accelerate revenue growth. We help our customers achieve the full picture of their industries. We also strive to achieve our own personal full pictures from a career fulfillment and learning perspective. We’re in the business of gathering intelligence about industries and delivering it to the right people within those industries through innovative software interfaces. Our vision is to be the world's most useful and trusted source of information for professionals seeking to understand what's happening in their industry.

Our mission: To deliver industry awareness to an ever-increasing number of people, in whatever way helps them to make the most informed decisions, take the most immediate action and be the most awesome at their unique jobs.

All about Zapyrus

Zapyrus, Lumerate’s second product, is an actionable business market intelligence tool designed for sales and marketing professionals in the MedTech industry to understand everything that is happening in their industry niches. Today MedTech service providers such as CROs, quality, regulatory, design and engineering, and CDMOs all over the world trust Zapyrus for their sales research. Zapyrus is on an exciting growth journey and we are excited to find like gritty and passionate individuals seeking the opportunity to experience firsthand how to grow a brand from early launch days to market maturity. We are excited to meet innovative thinkers who are customer centric. With any successful startup venture, being together to solve complex challenges is a critical factor to success. This is why we are looking for an individual that can add a hybrid presence to the Zapyrus team.

What the role looks like:

Zapyrus is seeking a dynamic and results-driven Marketing Managerto lead and expand our business growth initiatives. This strategic leader will be responsible for developing and implementing marketing strategies, overseeing online marketing efforts (including social media and SEO), responsible for managing the overall brand image and messaging, marketing for specific product lines, and managing social media presence and content. The ideal candidate has a strong background in marketing strategies, website design/digital design background, and HubSpot experience.

What you’ll be responsible for:

• Develops and implements marketing strategies.
• Oversees online marketing efforts, including social media and SEO.
• Responsible for managing the overall brand image and messaging.
• Manages social media presence and content on LinkedIn and other social media channels.
• Manage partnership content channels.
• Manage “the BUZZ” newsletter.
• Implement and manage HubSpot workflow automations.
• Work with the data, customer empowerment team, and customer acquisition teams to create content for sales and customer empowerment.
• Develop customer marketing campaigns using intercom and HubSpot.
• Develop customer material such as 1 pagers and instructional videos.
• Manage conference planning and bookings.
• Manage Google ads and LinkedIn targeted ads
• Lead routing towards BDMs.
• Create dashboards that help customer-facing teams engage with organic social related prospects/customers and support conversion throughout the sales cycle.
• Ensure data accuracy is maintained across SF and HubSpot for reporting (ex: predetermined lead source names used consistently).
• Copy writing for website and collateral.
• Sales and marketing slides design.

Who will be successful in this role?

• Experienced in digital graphic or content design.
• Experienced in Hubspot web design and Hubspot marketing.
• Someone who is detail-oriented and likes to solve puzzles. In your cover letter include the word located at these coordinates 43.63612711640289, -79.44091416807237.
• You’re a life-long learner who prioritizes learning and development.
• You’re that kid who keeps asking questions in class and always needs to know why.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment.
• Proficiency in CRM tools and business analytics software like Salesforce, Hubspot, Apollo, LinkedIn Sales Navigator.
• 1+ years experience in the MedTech/life sciences industry.

Why Join Zapyrus?

• Opportunity to build a modern marketing process that scales.
• Opportunity to lead and shape the growth strategy of a cutting-edge company.
• Collaborative and innovative work environment.
• Work with a dynamic and collaborative team.
• Professional development and career advancement opportunities.

If you are a strategic thinker with a passion for business communication and connecting with client problems, we’d love to hear from you!

• Help shape the future of a bootstrapped and profitable Canadian tech company.
• Earn yourself some equity (employee options make up 20% of the value of the company at all times).
• Be a part of a tightly-knit team with a thriving hybrid culture.
• Three weeks paid vacation + paid statutory holidays.
• Enjoy a dedicated work space at our open-concept office (located in the Junction Triangle) and enjoy the benefits of in-person interactions with colleagues 3 days per week.
• Upgrade your home office setup with our hybrid stipend.
• Join us for our annual all-company retreat (past destinations include Bermuda, Iceland, Costa Rica and Spain)!
• Earn additional paid vacation days with continued learning ($1000 annual stipend for courses and classes).
• Take part in our Employee Giving Program (you choose the causes and the company provides the funds).
• Basic and extended health and dental benefits.
• Paid and topped-up maternal and parental leave.

Start Date: The target start date for this role is June 16th, 2025, but can be flexible according to the availability of the successful candidate.

Location: We look forward to welcoming our new Marketing Manager to our West End Toronto office (1655 Dupont St) three days per week as part of our hybrid crew.

As our first Marketing Manager you’ll have the opportunity to make a massive impact at all levels of the organization. We can’t wait to meet you!

Apply today by submitting your cover letter and resume. While we thank all candidates for their interest. Please note that applications without a cover letter will not be considered.

Lumerate is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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