Senior Product Marketing Manager

CapIntel; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the wealthtech sector is seeking a Senior Product Marketing Manager to drive product launch strategies and enhance customer engagement. The role involves collaboration with cross-functional teams to ensure successful product positioning and market clarity. Ideal candidates will have a strong background in product marketing, particularly in B2B SaaS environments, and possess excellent communication and analytical skills. Join a dynamic team committed to innovation and growth in the financial services industry.

Qualifications

• Experience as a Product Marketing Manager or similar role.
• Strong track record of launching and marketing products.

Responsibilities

• Establish product marketing function with scalable processes.
• Lead go-to-market strategies for new products and features.
• Monitor key performance indicators (KPIs) to evaluate feature performance.

Skills

Communication

Analytical Skills

Collaboration

Creativity

Education

Bachelor's Degree

Job description

Join to apply for the Senior Product Marketing Manager role at CapIntel

Join to apply for the Senior Product Marketing Manager role at CapIntel

Get AI-powered advice on this job and more exclusive features.

Since launching in 2019, CapIntel has been on a mission to provide magical financial moments for all: investors, wealth professionals, and our customers.

Our innovative proposal generation platform transforms how financial professionals compare, discuss, and present investment options, empowering clients to make informed decisions. We pride ourselves on revolutionizing an outdated process with a product that's adopted 4x more than previous solutions. One executive called CapIntel "the most intuitive platform I've used in almost 20 years in financial services."

As one of Canada's fastest-growing wealthtech companies, CapIntel is expanding at an unprecedented pace. Our relentless commitment to innovation drives us to build a dynamic team, strengthening our ability to impact the wealth industry landscape in 2025 and beyond.

About The Role

As a Senior Product Marketing Manager, you will have a pivotal role in building, shaping and scaling our product launch strategy and translating the voice of our customer. Collaborating closely with product leaders and cross-functional teams, this role blends ownership of go-to-market initiatives and enablement, building repeatable product marketing processes that drive adoption and leverage insights, and researching to develop strategic positioning for market clarity and revenue growth.

This role is responsible for ensuring roadmap deliverables are clearly communicated and easy for Go-To-Market teams to adopt. It requires strong analytical skills and a focus on launching products that meet customer needs and support business growth.

What you'll do

• Establish the product marketing function by building scalable processes and frameworks that grow with the company.
• Lead go-to-market strategies for new products and features, including product positioning, messaging, and value propositions.
• Develop clear, effective enablement materials that help Go-to-Market teams communicate product value and features with confidence.
• Collaborate cross-functionally to test new features and gather implementation insights prior to full market launch.
• Represent the customer perspective by collecting insights through meetings, interviews, surveys, and engagement data to help inform product decisions.
• Act as the primary contact for feature-related questions from the GTM team and build self-service resources to support ongoing needs.
• Monitor key performance indicators (KPIs) and use data-driven insights to evaluate feature performance and inform strategy.
• Contribute to market research and analysis to help identify new opportunities and areas for product expansion, in collaboration with the leadership team.
• Stay current on industry trends, emerging technologies, and best practices to help guide product strategy and ongoing innovation.
  
  

What we're looking for

• Experience as a Product Marketing Manager or in a similar role, with a strong track record of launching and marketing products - ideally in a B2B SaaS environment.
• Demonstrated success leading strategic product marketing initiatives or building foundational product marketing practices.
• Strong communication and presentation skills, with the ability to translate complex concepts into clear, customer-facing messaging.
• Effective collaborator with experience working cross-functionally and engaging with senior stakeholders across product, marketing, and revenue teams.
• Comfortable using both qualitative and quantitative data to inform decisions and guide strategy.
• Creative and results-oriented, with a demonstrated ability to think strategically and execute effectively.
  
  

Bonus experience

• Exposure to pricing and packaging frameworks and/or previous ownership of monetization initiatives
• Experience in WealthTech, FinTech, or compliance-driven B2B industries
  
  

The Interview Process

• 30-Minute Video Interview with a member of the Talent Acquisition team
• 60-Minute Video Interview with the Director, Solutions Architecture
• 45-minute Video Interview with the VP, Product
• Take-home case study followed by a 60-minute session where you'll present to the Director, Solutions Architecture, VP, Product and Head of Marketing.
  
  

Not Sure You Meet Every Requirement?

We know that what matters most is a great attitude, a hunger to learn, and a drive to deliver high-quality work. While experience is valuable, we also understand that careers don't always follow a straight path. If you're excited about this role but not sure you meet every requirement — we encourage you to apply!

Why You'll Love Working Here:

Visit our Careers Page to learn more about what it's like to work here, including the virtues that guide us and the perks and benefits designed to help you thrive. We're proud to be a team where respect, trust, and collaboration drive everything we do. At CapIntel, we challenge and elevate each other because we know that true impact happens when exceptional people work together toward a common goal. We'd love for you to be part of our journey!

What's Important to Us:

CapIntel believes that all dimensions of diversity are a strength, and that we have a role to play in actively reducing and eliminating systemic barriers to employment equity. We believe in equal employment opportunities regardless of race, ethnicity, language, genetic information, creed, religion, sex, sexual orientation, gender identity, family and marital status, neurodivergence, national origin, and age. We cultivate an inclusive workplace where people excel based on personal merit, qualification, experience, ability, and job performance.

We are committed to providing an inclusive and accessible recruitment experience, so please let us know if you require any accommodations to support your application process by emailing [e-mail].

To learn how we protect your personal data, read our Applicant Privacy Notice.

For your application:

To help us quickly understand your qualifications and ensure your application receives the attention it deserves, please answer the following questions thoughtfully. These responses will assist us in the initial pre-screening and resume review process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at CapIntel by 2x

Get notified about new Senior Product Marketing Manager jobs in Toronto, Ontario, Canada.

Director, Marketing Communications (Remote)

Talent Pool - Digital Performance Marketing Manager

Greater Toronto Area, Canada 14 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.