Senior Product Marketing Manager

Ask-AI; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in AI technology is seeking a Senior Product Marketing Manager to drive go-to-market strategies and content creation. This role is pivotal in aligning product messaging with market needs and ensuring successful product launches in a fast-paced startup environment.

Qualifications

• 3-5 years in B2B SaaS product marketing, preferably in startups.
• Proven success in launching GTM strategies across multiple products.
• Experience crafting messaging that resonates with target audiences.

Responsibilities

• Develop and execute comprehensive GTM strategies for new and existing solutions.
• Conduct research to understand customer pain points and market trends.
• Oversee development of datasheets, whitepapers, blogs, and marketing materials.

Skills

Communication

Storytelling

Market Research

GTM Strategy

Content Creation

Job description

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About Ask-AI : Ask-AI is an Enterprise AI platform designed to transform how organizations equip their employees and serve their customers. It connects various knowledge sources (Docs, Comms, Tickets, KBs, etc.) and enables building diverse use cases with generative AI, such as Employee Assistant, Customer Self-Service, Voice of Customer, and more. By leveraging Ask-AI, enterprise teams can establish a foundational AI strategy that spans multiple departments, avoids tool sprawl, and consolidates their tech stack. As a Series A company, Ask-AI has experienced significant growth (3X YoY), a 97% GRR, and a 75% WAU : MAU ratio. Founded by Alon Talmor, an AI / NLP PhD and former Salesforce Chief Data Scientist, with offices in Toronto and Tel Aviv, it is poised for continued expansion.

About The Role : We seek an experienced Senior Product Marketing Manager to be our founding PMM. You will collaborate closely with leadership to refine our go-to-market strategies, messaging, and positioning. Your role is crucial in communicating our platform's value, ensuring alignment with market needs, and creating content that drives adoption and revenue. This is an excellent opportunity for someone eager to make a significant impact in a fast-paced, innovative environment.

Areas of Focus :

• Launch & Go-to-Market Strategy :
• Develop and execute comprehensive GTM strategies for new and existing solutions.
• Define target markets and craft clear value propositions for each audience.
• Collaborate with sales, product, and marketing teams to ensure seamless product launches.
• Translate technical features into clear customer benefits.
• Customer, Market, and Competitive Research :
• Conduct research to understand customer pain points, market trends, and competitors.
• Use insights to guide product strategy and messaging refinement.
• Content Creation and Management :
• Oversee development of datasheets, whitepapers, blogs, and other assets.
• Partner with content teams for customer stories, use-case libraries, and buyer materials.
• Support marketing campaigns with tailored content.

Requirements :

• 3-5 years in B2B SaaS product marketing, preferably in startups (
• Proven success in launching and influencing GTM strategies across multiple products and personas.
• Experience in crafting messaging from scratch that resonates with target audiences.
• Ability to lead product launches with fast-paced product and engineering teams.
• Excellent communication skills for working with CEOs, founders, and executives.
• Experience creating datasheets, whitepapers, blogs, and marketing materials.
• Ability to contribute strategically while managing details.
• Strong storytelling skills to translate features into engaging messaging.
• Confidence in voicing opinions and driving team alignment.
• Deep understanding of SaaS business dynamics and cross-team collaboration.
• Ability to thrive in resource-limited startup environments with a proactive attitude.

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