Senior Product Marketing Manager

Jobgether; Canada; Hybrid; CAD 125,000 - 150,000; Full time

Benefits offered by this job

Bonus pay

Medical, dental, and vision insurance

Paid time off

Hybrid or remote options

Onboarding and professional growth

Career coaching and development

Global collaborative team

Job summary

Jobgether is seeking a Senior Product Marketing Manager based in Canada to shape growth strategy and market positioning for innovative software solutions in the water technology sector.

You will lead cross-functional teams across Product, Sales, Marketing, Services, and Customer Success to translate insights into compelling value propositions and go-to-market programs that drive adoption, pipeline, and revenue. Mentorship and capability building are key parts of the role.

Qualifications

• 7+ years in product marketing, B2B SaaS, enterprise software, data analytics, or related field.
• Experience developing market segmentation, product positioning, messaging, value propositions, and GTM strategies for complex B2B products.
• Proven track record of launching products and partnering with enterprise Sales teams.
• Strong analytical capabilities and ability to translate data into strategic recommendations.
• Ability to communicate insights to senior leaders and executives.
• Leadership and cross-functional collaboration skills.

Responsibilities

• Lead end-to-end GTM strategies for new products, features and market initiatives.
• Conduct customer, buyer, industry, and competitor research.
• Develop differentiated positioning and persona-based narratives across products and industries.
• Equip sales with enablement resources: plays, narratives, battlecards, objections, stories.
• Collaborate with Campaign and Content teams to translate strategies into programs.
• Align stakeholders across Product, Sales, Customer Success, Services, Communications and Marketing.
• Transform insights into thought leadership and market-facing initiatives.
• Mentor marketing professionals and contribute to capability development.

Skills

Go-to-market strategy

Stakeholder management

Leadership

Analytical thinking

Education

Bachelor's degree in Business, Engineering, Science, or related technical discipline

Job description

Our partner is looking for a Senior Product Marketing Manager based in Canada.

This is a strategic leadership opportunity for an experienced product marketing professional to shape the growth strategy and market positioning of innovative software solutions in the water technology sector. You will operate at the intersection of Product, Sales, Marketing, Services, and Customer Success, translating customer and market insights into compelling value propositions and successful go-to-market strategies. From launching new products and capabilities to strengthening commercial effectiveness, your work will directly influence market adoption, pipeline growth, and revenue performance. You will develop a deep understanding of customer needs, competitive dynamics, and industry trends to ensure solutions stand out in a complex B2B environment. The role also involves bringing cross-functional teams together around shared priorities and measurable objectives. You will have the opportunity to mentor marketing colleagues, improve product marketing practices, and contribute to solutions that help protect and manage valuable global water resources.

Accountabilities

• Lead end-to-end go-to-market strategies for new products, features, solutions, and market initiatives, from planning and stakeholder alignment through launch and post-launch optimization.
• Conduct customer, buyer, industry, and competitor research using interviews, win/loss analysis, surveys, product usage data, and feedback from Sales and Customer Success.
• Develop and refine differentiated product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
• Equip commercial teams with effective sales enablement resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer stories.
• Collaborate with Campaign and Content teams to translate market strategies into integrated marketing programs that drive awareness, engagement, pipeline, and revenue.
• Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around clear priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
• Transform customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
• Mentor other marketing professionals and contribute to the development of product marketing capabilities, standards, and best practices.

Requirements

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
• Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
• Demonstrated experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
• Proven track record of leading measurable product or solution launches and partnering with enterprise Sales teams throughout complex buying processes.
• Strong analytical capabilities, with experience interpreting customer, market, competitive, pipeline, revenue, or product data and translating findings into strategic recommendations.
• Ability to communicate insights and recommendations effectively to senior leaders and executive stakeholders.
• Strong leadership, communication, and conflict-resolution skills, with the ability to navigate challenging situations and build alignment across diverse, cross-functional teams.
• Collaborative mindset and the ability to influence stakeholders, manage competing priorities, and drive coordinated execution.

Benefits

• Annual salary range of CAD $125,000–$150,000.
• Eligibility for bonus pay.
• Comprehensive benefits package, including medical, dental, and vision insurance for eligible employees.
• Paid time off.
• Flexible working arrangements, with hybrid or remote options for eligible employees.
• Professional onboarding and development opportunities.
• Career coaching and opportunities for continued professional growth.
• Opportunity to work with a collaborative, mission-driven, global team.