Senior Product Marketing Manager

Aquatic Informatics ULC; Vancouver; Hybrid; CAD 125,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid/remote role

Onboarding and development

Collaborative, mission-driven team

Career coaching and growth

Job summary

Aquatic Informatics ULC, a Veralto company, is seeking a Senior Product Marketing Manager in Vancouver or remote Canada/US. You will shape growth strategy, define positioning, lead GTM for new products, and collaborate across Product, Sales, Services, Customer Success, and Marketing.

Applicants bring 7+ years in B2B SaaS product marketing, strong leadership, and data-driven storytelling. This hybrid role offers flexible work, competitive compensation, and opportunities to advance within a

Qualifications

• 7+ years of experience in product marketing, B2B SaaS, or related field.
• Experience developing segmentation, positioning, and go-to-market strategies for complex B2B products.
• Proven ability to launch products and partner with enterprise Sales teams.

Responsibilities

• Lead go-to-market strategy for new products, capabilities, solutions, and market initiatives—from planning and stakeholder alignment through launch and post-launch optimization.
• Develop deep understanding of customers, buyers, industries, competitors, and market dynamics through interviews, win/loss analysis, surveys, product usage data, and Sales/CS feedback.
• Create and refine differentiated positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
• Equip Sales with plays, pitch narratives, battlecards, competitive guidance, objection-handling materials, customer stories, and tools for commercial effectiveness.
• Partner with Campaign and Content teams to translate market strategy into integrated programs that generate awareness, engagement, pipeline, and revenue.
• Mentor other marketers and strengthen product-marketing capabilities, standards, and best practices.

Skills

B2B SaaS

Product marketing

Market research

Leadership

Cross-functional collaboration

Education

Bachelor's degree in business or relevant field

Job description

Imagine yourself… Doing meaningful work that makes an everyday impact on the world around you. Owning your ambition and fueling your career growth. Collaborating with a vibrant, inclusive, global team. It’s possible with a role at Aquatic Informatics. Aquatic Informatics, a Veralto company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful. We provide software solutions that address critical water-data management, analytics, and compliance challenges for the rapidly growing water industry. Our solutions range from software for individual users and hosted services to enterprise-wide national systems. At Aquatic Informatics, independent thinking, initiative, teamwork, quality, and a sense of humor come together in a culture where purpose meets possibility. The work we do helps make a real difference for the world’s valuable water resources, while giving you opportunities to own your ambition and grow your career.

We offer:

• Flexible working arrangements for an eligible hybrid or remote role.
• Professional onboarding and development opportunities.
• The opportunity to work with a collaborative, mission-driven team.
• Career coaching and development opportunities.

Reporting to the Global Director of Growth Marketing, the Senior Product Marketing Manager will shape Aquatic Informatics’ growth strategy and strengthen how we bring our products, solutions, and value proposition to market. This highly strategic and cross-functional role operates at the intersection of Product, Sales, Services, Customer Success, and Marketing. You will turn customer and market insight into differentiated positioning, lead go-to-market initiatives, equip commercial teams, and improve how the organization launches and grows its solutions. This is a hybrid role based in Vancouver or remotely based in US or Canada.

In this role, a typical day will look like:

• Lead go-to-market strategy for new products, capabilities, solutions, and market initiatives—from planning and stakeholder alignment through launch and post-launch optimization.
• Develop a deep understanding of customers, buyers, industries, competitors, and market dynamics through interviews, win/loss analysis, surveys, product-usage data, and feedback from Sales and Customer Success.
• Create and refine differentiated positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
• Equip Sales with sales plays, pitch narratives, battlecards, competitive guidance, objection-handling materials, customer stories, and other tools that improve commercial effectiveness.
• Partner with Campaign and Content teams to translate market strategy into integrated programs that generate awareness, engagement, pipeline, and revenue.
• Bring Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders together around clear priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
• Turn customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
• Mentor other marketers and help strengthen the organization’s product-marketing capabilities, standards, and best practices.

The essential requirements of the job include:

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or related field.
• A bachelor’s degree in business, engineering, science, or another relevant technical field.
• Demonstrated experience developing segmentation, positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
• Proven experience leading measurable product or solution launches and partnering with enterprise Sales teams through complex buying processes.
• Demonstrated ability to analyze customer, market, competitive, pipeline, revenue, or product data and present strategic recommendations to senior or executive stakeholders.
• Demonstrates strong leadership, conflict resolution, and communication skills, with the ability to navigate challenging situations, foster collaboration, and build alignment across diverse teams and stakeholders.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is CAD $125,000-$150,000 annually. This job is also eligible for bonus pay.

Benefits:

• We offer a comprehensive package of benefits including paid time off, and medical/dental/vision insurance to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Virtual interviews may be transcribed using an AI-enabled note-taking tool to assist with interview documentation. Hiring decisions are made by human interviewers. This position is for an existing role within our team. Aquatic Informatics is part of the Water Quality segment of Veralto, a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s global network, you join a culture where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you can deepen your skills, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

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