Senior Product Manager - FinTech Loyalty & Engagement

Affirm; Toronto; Remote; CAD 181,000 - 241,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Tech and lifestyle stipends

Flexible time off

Job summary

Affirm is building a consumer loyalty program from scratch. You will define the vision, design earn and burn mechanics, and launch rewards that make Affirm the default payment choice for customers.

You will own the economic model, collaborate with Risk, Legal, and Finance, and shape product direction through rigorous experimentation and measurement. A strong UX sense and experience shipping regulated fintech products are essential.

Qualifications

• 8+ years in product management, with a track record in consumer mobile apps, fintech, or neobanks.
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.
• History of launching products from scratch, not just optimizing what already exists.
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them.
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to finance and leadership.
• Strong UX instincts and a high bar for design.
• Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly.
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Excellent cross-functional leadership, including experience leading without authority.
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision.

Responsibilities

• Own the vision and roadmap for affirm's consumer loyalty program, setting hypotheses, success metrics, and sequencing across quarters.
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and surfaces across app, checkout, and post-purchase.
• Build engagement loops (progress, milestones, personalized offers) to drive repeat usage and weekly engagement.
• Own program economics: reward liability, funding mix across merchant offers, interchange and network incentives, and GMV payback.
• Set up measurement foundation for loyalty, including holdouts and long-run LTV, tuning earn/burn and tier thresholds.
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design compliant rewards with clear disclosures.
• Align senior stakeholders and dependencies across Card, Shopping, Servicing and Marketing, leading embedded teams through ambiguity.

Skills

Product management experience

Loyalty programs

Product launches

Metrics & retention

Financial modeling

UX design instincts

Experiment design & analytics

Regulatory/compliance exposure

Cross-functional leadership

AI tooling for product vision

Bachelor's degree

Education

Bachelor's degree

Tools

SQL

Amplitude

Job description

Affirm is building a consumer loyalty program from scratch. You will define the vision, design earn and burn mechanics, and launch rewards that make Affirm the default payment choice for customers.

You will own the economic model, collaborate with Risk, Legal, and Finance, and shape product direction through rigorous experimentation and measurement. A strong UX sense and experience shipping regulated fintech products are essential.