Staff Product Manager, Loyalty & Rewards (Remote)

Affirm; Winnipeg; Remote; CAD 181,000 - 241,000; Full time

Benefits offered by this job

Remote-first with flexibility

100% health coverage for employees and

Monthly tech stipends

Generous time off

Equity via ESPP

Job summary

Affirm is seeking a senior product leader in Canada to own the consumer loyalty program from vision to rewards, tiers, and growth. You’ll design earn/burn mechanics and the surfaces that reveal value in-app, at checkout, and after purchase.

You will partner with Risk, Legal, Finance and Marketing to ensure compliance and economic viability. Remote-first with flexibility, and a strong track record in loyalty programs are essential.

Qualifications

• 8+ years in product management, with consumer mobile apps, fintech, or neobanks.
• Built or scaled a loyalty, rewards or engagement program with earn/burn mechanics.
• History of launching products from scratch, not just optimizing existing ones.
• Owned repeat usage, cohort retention or share of wallet as a primary metric.
• Comfortable building the financial model and defending reward cost and funding mix.
• Strong UX instincts and a high bar for design.
• Deep fluency in experiment design, incrementality, and LTV measurement.
• Track record shipping consumer financial or regulated products; experience with Risk/Credit, Legal, and Compliance.
• Excellent cross-functional leadership, including leading without authority.
• Experience with AI tools to research and prototype new product vision.
• Bachelor's degree in a related field or equivalent practical experience.

Responsibilities

• Own the vision and roadmap for affirm's loyalty program across quarters.
• Launch the first version of rewards and tiers, including earn mechanics and redemption surfaces.
• Build engagement loops to increase weekly engagement.
• Own program economics: reward liability, funding mix, and cost per member.
• Set up measurement foundation for loyalty and tune earn/burn rates based on data.
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design compliant rewards.
• Align stakeholders and lead embedded teams through ambiguity.

Skills

Product management

Fintech experience

Cross-functional leadership

Experiment design

Data analysis

UX instincts

Ccommunication

Education

Bachelor's degree or equivalent

Tools

SQL

Amplitude

Cursor

Claude Code

Job description

Affirm is seeking a senior product leader in Canada to own the consumer loyalty program from vision to rewards, tiers, and growth. You’ll design earn/burn mechanics and the surfaces that reveal value in-app, at checkout, and after purchase.

You will partner with Risk, Legal, Finance and Marketing to ensure compliance and economic viability. Remote-first with flexibility, and a strong track record in loyalty programs are essential.