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Priceline.com LLC in Toronto is seeking a senior UX designer who owns end-to-end product experiences across web, iOS, and Android. You will partner with Product to define strategy, craft high-fidelity prototypes, and deliver scalable design systems.
You’ll work in a hybrid model with two days in-office and flexible remote days, using AI tools to accelerate prototyping, and you’ll champion accessibility, edge cases, and testing with researchers.
This role is eligible for our hybrid work model: Two days in-office. Based in our Toronto office.
Hybrid working model: two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.
Why this job's a big deal: Travel is inherently complex. Using our product shouldn't be. At Priceline, real-world user data guides our design choices, and AI is in every part of our workflow, so you'll get from early concept to testable experience faster than ever. That leaves your time for core UX: uncovering insights, architecting seamless flows, and solving hard product problems.
This is a senior seat with serious ownership: Customer Growth helps Priceline build lasting relationships from the very first hello.
If you're a strategic, tech-forward designer who loves untangling hard problems, actively experiments with emerging tools, and pairs that speed with an exacting eye for quality and taste, this role was built for you.
Who you are:
You have 5+ years of Product/UX design experience, with a portfolio that shows end-to-end ownership of complex, multi-step digital products, including at least one project where AI was materially part of how you worked. Comfortable working across multiple platforms, web, iOS and Android. You use AI across your design lifecycle and can show us where, in the files: what you generated, what you overrode, and one thing it got plausibly wrong that you caught. You're at home in an experimentation culture. You form a hypothesis before you ship, you know what a guardrail metric is for, and you'd rather be proven wrong in two weeks than go unchallenged for a year. You don't just design screens; you decide which problem is worth designing for, get your partners aligned on it, and turn down work that won't change anything. You change minds by building the demo, bringing the proof, and picking the moment. You can lose an argument without sulking and come back with better evidence. You design for edge cases as a matter of course: screen readers, low connectivity, high-stress travel. You catch accessibility problems in other people's work during critique. Deeply fluent in Figma, thinking natively in tokens, variants, and component architecture so design decisions scale across platforms. You work well with partners in other offices and time zones, write things down, and keep a problem moving without needing everyone in the room. You are a relentless advocate for the customer, ensuring their needs shape our product delivery. Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love for you to join us and help shape what makes our team extraordinary.
Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
The salary range for this position is CAD 110,000 - 135,000 #LI-Hybrid