Senior Product Branding Leader
aritzia
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Benefits offered by this job
Job summary
Aritzia is seeking a Senior Manager / Manager, Product Branding to lead the team in developing and protecting product branding and packaging that drives recognition and demand. You will own naming, branding, and packaging strategies across the lifecycle, collaborating with cross-functional partners to execute priorities with impact.
The role opens opportunities for growth within Product Marketing and broader company advancement, supported by Everyday Luxury principles and a high-performance
Qualifications
- Proven skills, certifications, education and/or experience in Product Branding.
- Commitment to learn and apply Aritzia's Values and Business and People Leadership principles.
- The ability to collaborate fluently with cross-functional partners.
Responsibilities
- Identify and drive opportunities to own and defend our product in the marketplace.
- Identify product trademark opportunities and support cross-functional teams to ensure timely acquisition.
- Ensure our product is identifiable and to drive product education and brand recognition.
- Identify and execute opportunities to develop and manage product names that maximize brand recognition and protect our product.
- Identify opportunities to make our product recognizable when worn through external branding such as logos.
- Identify and execute opportunities to communicate our brand identities through product packaging systems that maximize shopability, functionality, and education.
Skills
Job description
Aritzia is seeking a Senior Manager / Manager, Product Branding to lead the team in developing and protecting product branding and packaging that drives recognition and demand. You will own naming, branding, and packaging strategies across the lifecycle, collaborating with cross-functional partners to execute priorities with impact.
The role opens opportunities for growth within Product Marketing and broader company advancement, supported by Everyday Luxury principles and a high-performance
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