Senior Marketing Strategist - Remote (PPC & SEO)

Blacksmith Agency LLC; Ottawa; Remote; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Marketing Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns

Qualifications

• 4–7 years in PPC, SEO or multi‑channel strategy.
• Experience running paid and organic channels concurrently.
• Able to articulate strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.

Skills

PPC strategy

SEO strategy

multi-channel

leadership

analytics

GA4

Google Ads

keyword research

CRO

reporting

Tools

Google Ads

GA4

Google Search Console

keyword tools

Job description

Blacksmith Agency LLC is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Marketing Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns