Growth Strategist: PPC, SEO & CRO Lead (Remote)

Blacksmith Agency LLC; Toronto; Remote; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4 and SEO tooling.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month and annual growth roadmaps per client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, links and AI-driven content.
• Track KPIs, attribution and analytics accuracy.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytics

Google Ads

GA4

Account leadership

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client