Senior Platform Product Manager — Data & CRM Integrations

Backstory; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

Backstory is seeking a Senior PM for Platform to accelerate delivery across Matching, Activity Capture, and CRM Integration. You will partner with data teams and enterprise customers to define roadmaps and deliver scalable platform capabilities.

You should have 6-10 years in product management, strong experience with enterprise data systems, and a proven record building platform-layer products in a high-growth B2B SaaS environment. Based in Canada.

Qualifications

• 6-10 years of product management experience, with at least 2 years in a senior or staff-level role.
• Deep familiarity with enterprise data systems: CRMs (Salesforce, Dynamics), data lakes and warehouses, event pipelines, API integration patterns, and data modeling.
• Demonstrated experience building platform-layer products — matching systems, data pipelines, integrations, admin configuration, or data quality tooling.
• Strong data analysis skills; comfortable working in technically complex, research-adjacent domains.

Responsibilities

• Own and drive the Matching and Activity Capture roadmap — including quality improvement loops, customer issue triage, and forward-looking enhancements that improve data completeness and reliability
• Lead CRM Integration roadmap execution, supporting Backstory’s CRM diversification strategy across Salesforce, Dynamics, and emerging connectors
• Grow into ownership of the Unified Data Platform delivery milestones and Admin Next initiative within 12-18 months
• Represent platform capabilities in customer-facing settings — architecture reviews, IT/data team conversations, and roadmap presentations — acting as a trusted technical thought partner
• Develop repeatable enablement messaging for CS and SE teams on platform differentiators, data quality, and integration mechanics
• Instrument your roadmap areas with clear success metrics and establish feedback loops with customers, CS, and TS
• Bring AI tools and workflows into how you and the team work — in discovery, PRD development, data analysis, and enablement

Skills

Data analysis

Customer-facing

Strategic thinking

Communication

Education

Bachelor’s degree in CS/Engineering or equivalent

Tools

Salesforce

Dynamics

Job description

Backstory is seeking a Senior PM for Platform to accelerate delivery across Matching, Activity Capture, and CRM Integration. You will partner with data teams and enterprise customers to define roadmaps and deliver scalable platform capabilities.

You should have 6-10 years in product management, strong experience with enterprise data systems, and a proven record building platform-layer products in a high-growth B2B SaaS environment. Based in Canada.