Senior Partner Marketing Manager

With Reach UK Ltd.; Canada; Remote; CAD 128,000 - 192,000; Full time

Job summary

Reach Ltd. is seeking a Senior Partner Marketing Manager to lead and scale marketing programs across our technology, platform, and channel partnerships.

You will work with the VP of Marketing to turn strategic partnerships into measurable pipeline and revenue, shaping a growing partner ecosystem. You'll build and execute ABM campaigns, develop compelling partner messaging, and collaborate with Sales to prioritize investments based on pipeline potential.

Qualifications

• 4–7 years of B2B marketing experience in SaaS, FinTech, payments, or related fields.
• Experience building or scaling partner marketing programs, not just executing existing playbooks.
• Strong experience working with external partner marketing and sales teams.
• Excellent writing and content skills for briefs, messaging, and webinar content.
• Experience with account-based marketing and using CRM/marketing data to prioritize opportunities.
• Strong cross-functional communication and ability to manage competing priorities.
• Experience in payments, cross-border ecommerce, or Merchant of Record space is a plus.

Responsibilities

• Build and execute partner marketing programs across referral, channel, technology, and platform partners.
• Develop ABM campaigns targeting partner customer bases and priority accounts.
• Collaborate with Partnerships and Sales to invest in programs based on pipeline potential.
• Plan and deliver joint campaigns, events, webinars, and other co-marketing initiatives from concept to measurement.
• Develop partner positioning, messaging, enablement, and content aligned with Reach’s brand.
• Own marketing performance reporting including pipeline, engagement, and partner performance.

Skills

B2B marketing

Partner marketing

Channel marketing

Content writing

CRM usage

ABM

Cross-functional collaboration

Payments/FinTech knowledge

Tools

CRM software

Marketing automation

Job description

Location: Remote - North America
Function: Marketing
Reports to: VP of Marketing

About Reach

Reach is the modular Merchant of Record for global sellers. Brands like Revolve and Blue Nile use Reach to sell into new markets without setting up foreign entities, migrating platforms, or replacing their existing payment providers. We take on liability for tax compliance, fraud, and chargebacks while merchants keep their checkout, their data, and their stack.

The Role

As Reach’s Senior Partner Marketing Manager, you’ll build and lead marketing programs across our technology, platform, and channel partnerships. Working closely with the VP of Marketing and Partnerships team, you’ll turn strategic relationships with PSPs, ecommerce platforms, and referral partners into measurable pipeline and growth.

This is a builder role. Partner marketing at Reach is still evolving, giving you the opportunity to shape the playbook, determine where we invest, and create the campaigns, positioning, enablement, and content that make our partnerships more valuable.

Why this role

Reach’s growth depends on our partner ecosystem as much as it does on direct sales, and partner marketing is still being built out. You’ll have the opportunity to shape the playbook rather than inherit one—working across Partnerships, Marketing, and Sales to identify what drives partner-sourced and partner-influenced revenue, then scale what works.

This is an opportunity to build a meaningful growth function at Reach, with direct visibility into how our partnerships translate into pipeline, revenue, and international expansion.

What You’ll Do

• Build and execute partner marketing programs across referral, channel, technology, and platform partners.
• Develop account-based campaigns targeting partner customer bases and priority accounts.
• Partner with Partnerships and Sales to prioritize marketing investment based on pipeline potential and strategic fit.
• Plan and deliver joint campaigns, events, webinars, and other co-marketing initiatives from concept through measurement.
• Develop compelling partner positioning, messaging, enablement, and campaign content aligned with Reach’s brand and competitive narrative.
• Own partner marketing performance reporting, including sourced and influenced pipeline, campaign engagement, and partner performance.
• Serve as the marketing point of contact for partner teams, keeping initiatives aligned and moving forward.

What You Bring

• 4–7 years of B2B marketing experience, including meaningful experience in partner, channel, or field marketing within SaaS, FinTech, payments, or a related industry.
• Experience building or significantly scaling partner marketing programs—not simply executing an established playbook.
• Strong experience working directly with external partner marketing and sales teams.
• Excellent writing and content skills with the ability to develop campaign briefs, messaging, and webinar content hands‑on.
• Experience with account-based marketing and using CRM and marketing data to prioritize opportunities and measure results.
• Strong cross‑functional communication skills and the ability to navigate competing priorities.
• Experience in payments, cross‑border ecommerce, or the Merchant of Record space is an asset.

What Success Looks Like

• Partner-sourced and partner‑influenced pipeline grows quarter over quarter.
• Co‑marketing initiatives launch consistently and contribute to measurable pipeline.
• Technology and platform partners have effective campaigns and content supporting their sales motions.
• Reach has a clear, data‑informed framework for prioritizing partner marketing investment.

Why Join Reach

• Competitive compensation
• Employer‑supported retirement benefits
• Comprehensive healthcare coverage
• Annual learning and development allowance
• Flexible remote working across North America
• The opportunity to build and shape partner marketing at a global FinTech
• A collaborative, international team focused on simplifying global commerce

At Reach, we believe that high‑performing teams all have common values and synergies that enable them to work well together. Some of our Core Values are:

• We value solving underlying problems and delivering outcomes
• We value being able to make executive decisions while considering input from multiple sources
• We value taking action over getting stuck in planning
• We value taking chances and failing fast
• We value teamwork over individual accomplishments
• We value optimizing time to value and achieving outcomes, not checking boxes
• We value work/life balance and a mindset of “it’s a marathon, not a sprint”
• We value using the right technology to solve the right problems

Additional Information

Reach Ltd. is an equal opportunity employer. Applicants must be legally eligible to work in the country in which they are applying. Some travel, including international travel, may be required.