Senior Officer - Marketing

Halton District School Boards; Burlington; Hybrid; CAD 82,000 - 99,000; Full time

Job summary

The Halton District School Board seeks a Senior Officer - Marketing to enhance its identity and engagement strategies. This role involves leading marketing campaigns, managing social media, and crafting compelling content to support student recruitment and community relationships. The ideal candidate will have a strong background in marketing within the education sector and a passion for storytelling.

Benefits

Professional development funding

Work from home options

Qualifications

• 3-5 years of experience in marketing, branding, advertising, and communications.
• Strong research and writing skills with a knack for storytelling.
• Familiarity with K-12 education systems is highly desirable.

Responsibilities

• Plan and implement marketing campaigns targeting students, staff, and families.
• Oversee management of school social media platforms and website content.
• Support promotion and marketing of school events and programs.

Skills

Strategic Marketing

Brand Management

Communication Skills

Content Creation

Digital Marketing

Data Driven

Creativity

Collaboration

Education

Bachelor’s degree in marketing, business, communications or a related field

Job description

Notice of M.A.S.S Vacancy

Position: Senior Officer - Marketing

Salary Range: Band 6 - $82,441.00 - $98,312.00

Location: Communications & Engagement, J. W. Singleton Education Centre

Work Schedule: 35 hours/week, 12 months/year

Effective Date: ASAP

Position Summary:

The Halton District School Board is looking for a dedicated, creative and strategic marketing professional. The Senior Officer - Marketing will play a pivotal role in shaping and communicating the HDSB’s identity, brand, program offerings and value to internal and external audiences, focusing on strategic marketing efforts that directly support schools to drive engagement and foster community relationships. The individual will have versatile skills to lead efforts to directly support student recruitment and retention and connect meaningfully with students, staff and families and the broader community through coordinated and innovative marketing strategies that showcase the HDSB’s strengths, highlight successes and support student success, in alignment with the Multi-Year Strategic Plan. The individual will be instrumental in crafting a unified narrative that positions the HDSB as the top choice for education in Halton and beyond, contributing to the short and long-term success and growth of the school board.

The HDSB has a Work from Home Administrative Procedure . In accordance with this Administrative Procedure and with the approval of the immediate supervisor, employees who work at HDSB administrative sites may work from home for up to 50% of their regularly scheduled hours. Work from Home arrangements may change based on the future needs of the Board. The HDSB offers funding for professional development in accordance with the Terms and Conditions of Employment for management and administration support staff.

Key Responsibilities:

• Campaign creation and execution - plan and implement marketing campaigns targeting students, staff, families. Also includes training staff and equipping staff with resources to effectively market and communicate to key audiences

• Social media and content management - oversee management of school social media platforms and website content to ensure active, relevant, coordinated and timely content and engagement.

• Conduct market research and collect and analyze data on digital and other marketing efforts

• Content creation and branding - support the HDSB’s efforts in storytelling (writing, video, news releases, newsletters, website copy, graphics, etc.) by creating compelling content for various platforms.

• Event promotion and management - support promotion and marketing of school events and programs that engage students and families and community involvement.

• Media relations - enhance relationships with local media to promote initiatives and storytelling.

Qualifications:

• Bachelor’s degree in marketing, business, communications or a related field

• Proven experience (3-5 years) in marketing, branding, advertising and communications, preferably within the education sector or a non-profit environment

• Experience leading comprehensive marketing campaigns using digital and print materials

• Strong research and writing skills with a knack for storytelling

• Well organized, aria-level="1">

  A team player with excellent interpersonal skills and the ability to collaborate effectively with many stakeholders

• Familiarity with K-12 education systems, school boards and educational programs is highly desirable and preferred

• Strategic Marketing: Ability to develop and implement comprehensive marketing strategies aligned with the HDSB's goals and Multi-Year Strategic Plan

• Brand Management: Experience in shaping and maintaining a strong organizational identity and brand

• Communication Skills: Excellent verbal and written communication skills for crafting narratives and engaging diverse audiences

• Content Creation: Proficiency in creating compelling content (e.g. written and video) for various platforms, including social media, newsletters and promotional materials.

• Digital Marketing: Familiarity with digital marketing tools and strategies, including social media management

• Data Driven: Experience collecting and analyzing data to inform and drive campaigns

• Creativity: Innovative thinking to develop unique marketing initiatives that showcase the HDSB’s strengths

• Collaboration: Experience working in cross-functional teams to support schools, programming and initiatives.

• Preferred:

• Education Sector Knowledge: Understanding of the education landscape and challenges faced by schools and communities.

• Event Planning: Experience in organizing community engagement events and promotional activities.

Applications, along with your resume and other supporting documents must be submitted through Apply to Education – https://hdsb.simplication.com/WLSBLogin.aspx?returnurl=%2f by 4:00 pm on Thursday, May 22, 2025

Job Category: Management & Professionals - Job Code # 3943631

We thank all applicants for their interest in opportunities with the Halton District School Board. Contact will be made with applicants whose experience and qualifications most closely match the requirements of the position. Communication with short-listed applicants will be made through the email address provided on the applicants’ Apply To Education profile page.

First consideration for posted vacancies will be given to qualified applicants from the employee group in which the vacancy occurs.

Applicant Self Identification Questions:

As part of the recruitment and selection function, the HDSB will collect voluntary self identification data from applicants in accordance with the Ontario Human Rights Code, HDSB’s Teacher Hiring Practices Administrative Procedure, HDSB’s Employment Equity Policy and Ontario’s Anti Racism Data Standards:

Personal information on this form is collected under the authority of the Anti-Racism Act, 2017, S.O. 2017, c. 15, in compliance with the Municipal Freedom of Information and Protection of Privacy Act, R.S.O. 1990, c. M.56. In accordance with HDSB’s Employment Equity Policy, personal information collected on this form will aim to achieve an inclusive, diverse and representative workforce. It works to intentionally identify and remove barriers for equity-deserving communities at each stage of the hiring process. Encouraging diversity of the workforce in the school board is vital because the workforce should be reflective and representative of the community.

Although hiring policies must adhere to the qualification requirements set out in applicable Regulations (eg. Regulation 298, “Operation of Schools – General”) and any applicable collective agreement provisions, the Board recognizes the importance of the following when developing its selection and evaluation criteria:

• valuing applicants’ additional experience, lived experience, skills, backgrounds and perspectives; and

• granting first consideration, where the skills, ability, and qualifications of the applicants are relatively equal, to applicants who self-identify as members of historically under-represented communities.

We encourage you to respond to our voluntary applicant self-identification questions. This data will inform our understanding of the diversity of our applicant pool as well as the progress of applicants throughout the hiring process. This data will inform our goals, strategies and actions and our progress towards creating and sustaining an inclusive and equitable workforce. Any information that you provide in response to these questions will be referred to during the hiring process for this position, and will be shared with the hiring manager and/or committee members responsible for the hiring process.

The section includes questions from Ontario’s Anti-Racism Data Standards (Standards, 2017). The Standards were established to help identify and monitor systemic racism and racial disparities within the public sector. The Standards establish consistent, effective practices for producing reliable information to support evidence-based decision-making and public accountability to help eliminate systemic racism and promote racial equity (adapted from Ontario’s Anti-Racism Data Standards, 2017).

Questions about this collection may be directed to Dixon Mohammed - Manager, Recruitment, Selection and Staffing at [e-mail].

Accommodation:

Upon request, we will provide reasonable accommodations for candidates who have temporary or permanent disability, or who otherwise require accommodations based on the protected grounds highlighted in the Ontario Human Rights Code in respect to the recruitment and selection process.

Wellness:

The HDSB is committed to providing a respectful and healthy work environment.