Senior Media Strategy Lead

McDonald's Corporation; Toronto; Hybrid; CAD 112,000 - 160,000; Full time

Job summary

McDonald’s Canada is seeking a senior media expert to shape the next era of brand connection with Canadians. The role partners with agencies and internal teams to drive media transformation, channel strategy, and measurement of performance across national and local priorities.

The successful candidate will lead planning, investment stewardship, and governance for the national media budget while ensuring alignment with business growth and brand strength.

Qualifications

• 8-10 years in progressive media strategy, planning, buying, or investment.
• Deep expertise across traditional, digital, social, programmatic, retail, video, search, and emerging media.
• Demonstrated ability to lead or advise on integrated media strategy and optimization for large brands.
• Strong understanding of the Canadian media marketplace and competitive dynamics.
• Excellent executive communication and ability to influence decision-making.
• Experience with modern measurement, test-and-learn design, attribution, MMM, and AI-enabled optimization.

Responsibilities

• Lead external thinking on media strategy to optimize paid media investment across channels.
• Translate business objectives and audience insights into measurable media strategies.
• Strengthen agency recommendations with strategic rationale and measurement plans.
• Improve media effectiveness through targeting, integration, and rigorous testing.
• Represent Canada on the Global Media Council and collaborate with cross-functional teams.

Skills

Media strategy

Executive communication

Stakeholder influence

Analytics mindset

Job description

McDonald’s Canada is seeking a senior media expert to shape the next era of brand connection with Canadians. The role partners with agencies and internal teams to drive media transformation, channel strategy, and measurement of performance across national and local priorities.

The successful candidate will lead planning, investment stewardship, and governance for the national media budget while ensuring alignment with business growth and brand strength.