Senior planner

Zenith; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Zenith is a global ROI agency with 6,000+ specialists. We help clients grow through data-driven media, technology and content leadership. The Senior Planner role sits in our strategy team, focusing on insights, budgeting and cross-functional execution to deliver measurable outcomes.

Based in Toronto, you’ll drive media plans, liaise with clients and partners, and ensure campaigns align with evolving market conditions. Strong analytical and negotiation skills are essential.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, or communications preferred.
• +3 years in a Media Strategy role.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
• Demonstrated critical thinking and problem-solving abilities.
• Strong analytical abilities and proficiency in math.
• Ability to utilize media research and reporting resources; proficient with MS Excel, Word and PowerPoint.

Responsibilities

• Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs.
• Create, update, and maintain all key media planning documents; responsible for updating/approving budget and tracking media plan changes across planning systems.
• Develop understanding of client’s business and competitive landscape.
• Assist in developing budget allocations across media resulting in strategic and effective media plans.
• Present plans to the client brand group, with assistance of more senior media team.
• Clearly communicate media objectives, strategies and executional guidelines to execution teams.
• Work closely with agency partners and maintain strong relationships with media suppliers.
• Campaign maintenance with quality control and adherence to plan objectives; develop campaign performance documents.
• Utilize syndicated media, research, and other data resources; participate in client education on media evolution.
• Participate in status meetings and in the financial workflow including data collection and monthly billing validation.

Skills

Media strategy

Negotiation

Communication

Analytical ability

Teamwork

Time management

MS Excel/PowerPoint

Education

Bachelor's degree in advertising/marketing

Tools

Media systems

MS Excel

MS Word

PowerPoint

Job description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description:

As a Senior Planner at Zenith, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.

Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibility:

• Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs
• Create, update, and maintain all key media planning documents; responsible for updating/approving BCR and tracking media plan changes across planning systems (e.g., DDS, Prisma)
• Develop understanding of client’s business and competitive landscape
• Assist in developing budget allocations across media resulting in strategic and effective media plans
• Present plans to the client brand group, with assistance of more senior media team
• Clearly communicate media objectives, strategies and executional guidelines to execution teams
• Work closely with agency partners
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
• Utilization and knowledge of syndicated media, research, and other data resources
• Take an active role in client education of the evolution of the media landscape
• Active participation in internal and external status meetings
• Participate in the full financial workflow — collecting and inputting data, ensuring budgets remain accurate throughout plan changes, and validating that monthly billing is complete and delivered on deadline

Qualifications:

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• +3 years in a Media Strategy role
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information:

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.