Senior Media Strategist

OMD Canada; Toronto; On-site; CAD 55,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Senior Strategist to lead media communication planning and client relationship management. In this dynamic role, you will develop creative and effective media strategies across various platforms, ensuring seamless execution and client satisfaction. You will mentor junior staff, negotiate with media suppliers, and utilize industry tools to enhance media insights. Join a collaborative team that values flexibility, creativity, and a commitment to excellence, while enjoying a supportive work culture and comprehensive benefits.

Benefits

Full health benefits

Flex Work Arrangement

Special Days (extra time-off)

Rewards & Recognition program

Virtual Monthly Town Hall Meetings

Qualifications

• Experience in developing media communication plans.
• Strong analytical skills and understanding of media buying conditions.

Responsibilities

• Develop and present strategic media plans to clients.
• Train and mentor junior team members.
• Negotiate media rates with suppliers.

Skills

Strategic Insight

Client Relationship Management

Media Planning

Communication Skills

Analytical Skills

Negotiation Skills

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Media Research Tools (Omni)

Job description

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REPORTING TO: SUPERVISOR OR ASSOCIATE DIRECTOR

OVERALL RESPONSIBILITIES

The Senior Strategist is responsible for providing strategic insight across all media into a client’s business to develop the most creative, cost-effective, and efficient media communication plans.

He/she is also responsible for building and maintaining client relationships and internal relationships with the account group and buyers.

CHARACTERISTICS YOU HOLD

Flexible, professional, great communicator, positive, passionate, possesses EI, creative thinker, team player, challenger, proactive, patient, results-oriented, confident, accurate, detailed, accountable, adaptive, curious, active listener, analytical.

WHAT YOUR DAY WILL LOOK LIKE

1. Train and mentor juniors and manage their day-to-day workload
2. Develop strategic media POVs and hone your writing skills
3. Develop creative media plans according to strategy, considering all potential media vehicles (Digital, Search, social, broadcast, print, OOH, etc.)
4. Present media plans to clients
5. Ensure execution of plans
6. Assume ownership of plan revisions due to budget or strategic changes
7. Build solid relationships with buyers and account groups
8. Assist Strategy Supervisor on client deliverables
9. Liaise directly with clients
10. Negotiate media rates with suppliers
11. Use of OMD Design in strategy planning
12. Broaden knowledge and understanding of partner agency disciplines
13. Utilize all available (industry) media measurement tools
14. Sound understanding of Media Research Tools (Omni)
15. Participate in all relevant corporate training

DEVELOPMENTAL TRAINING

1. Gain further insight into client’s business (sales, economic, competitive)
2. Understanding of markets/media/buying conditions
3. Continual mentoring of juniors
4. Solidify business writing skills
5. Attend industry media functions as an ambassador of OMD
6. Volunteer for agency/department projects that interest you

OMD is a great place to work with friendly and dynamic team members committed to creating a fantastic culture. We continue to work from home and stay well connected. Some perks include:

• Virtual Monthly Town Hall Meetings
• Full health benefits (My FlexBenefits@OMD)
• Flex Work Arrangement and Work-Life Balance initiatives
• “Special Days” (extra time-off days around statutory long weekends)
• Rewards & Recognition program for exceptional efforts

OMD is committed to a diverse, inclusive, and safe work environment, accommodating employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Advertising Services

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