Senior Paid Media Strategist

OpenMoves; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

An established industry player is looking for a Senior Paid Media Strategist to join their dynamic team. This role emphasizes expertise in Google Ads management, requiring a seasoned media buyer with at least 10 years of experience and a deep understanding of modern marketing technology. You will lead client engagements, manage relationships, and drive project success while staying at the forefront of paid media strategies. Join a forward-thinking agency that values collaboration and innovation, where your contributions will directly impact client success and the agency's growth. If you thrive in a client-facing role and have a passion for digital marketing, this opportunity is perfect for you.

Qualifications

• 10+ years of media buying experience with a focus on Google Ads.
• Strong client-facing and project leadership skills required.

Responsibilities

• Create effective reports and manage data tracking environments.
• Lead client relationships and collaborate with team members.

Skills

Google Ads

Media Buying

Client Management

Project Leadership

Paid Social

Marketing Technology Integrations

Tools

GA4

Google Tag Manager

Meta Ads

LinkedIn Ads

Job description

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Senior Paid Media Strategist (Remote in Ontario or Quebec)

Job Description

OpenMoves is seeking a Senior Paid Media Strategist to join our digital agency. OpenMoves is a performance marketing agency that provides Paid Media services to clients in the USA and around the world. OpenMoves is owned by Ionik and sits alongside a number of sister agencies including Q1Media.

The Senior Paid Media Strategist role is focused on Google Ads management and the ideal candidate is a veteran Google Ads media buyer with a sophisticated understanding of modern Google Ads strategies, tracking and marketing technology, reporting and optimization. The ideal candidate will have a strong understanding of GA4 and will have experience managing other platforms such as Meta Ads and LinkedIn ads.

The Senior Paid Media Strategist ideally has experience in project management and project leadership, driving client accounts to success, and working proactively as a leader in paid media teams.

The ideal candidate has at least 10 years of experience in media buying, at least 5 years of recent experience in a hands-on-keyboard Google Ads role, at least 5 years of experience in digital agencies, and some expertise with GA4, CRM integrations for paid media, Google Tag Manager, Meta Ads, LinkedIn ads, and client reporting.

This is a client-facing role and the ideal candidate will be strong at presenting to clients, managing client relationships, and acting in a project leadership role for client engagements.

Job Roles and Responsibilities:

• Create effective reports for clients
• Manage data and tracking environments with CRMs, Pixels and more
• Lead calls and relationships with clients
• Lead projects in collaboration with other team members
• Stay at the cutting edge of modern Google Ads / Paid Media strategies
• Manage media on other channels as needed such as Meta and LinkedIn
• Contribute to OpenMoves’ team knowledge as a subject matter expert

Requirements:

• Expert level knowledge of Google Ads
• 10 years overall media buying experience
• 5 years experience in digital agencies
• Proven client facing skills
• Proven project leadership skills
• Strong background on paid social
• Strong background on marketing technology implementations/integrations

OpenMoves strives to foster a sense of belonging for everyone and to create a place for everyone to achieve their highest potential. We provide equal employment opportunities to all employees and applicants and prohibit discrimination or harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Consulting

Industries

Advertising Services, Marketing Services, and Technology, Information and Media