Senior Media Planning Specialist

Klick; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in advertising services is seeking a Senior Media Planning Specialist to transform data into actionable insights, optimize media strategies, and build relationships with stakeholders. This role offers a chance to contribute to innovative digital health campaigns targeting healthcare audiences in the US and Canada.

Qualifications

• 3-4 years of digital media planning experience, preferably in an agency setting.
• Healthcare or pharmaceutical industry experience is highly desirable.

Responsibilities

• Convert data into insights to aid strategy development and optimize campaigns.
• Build relationships with media vendors and mentor Media Planning Coordinators.
• Lead budget management and support reconciliation with vendors.

Skills

Communication

Collaboration

Data Analysis

Tools

Media Tools

Job description

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. We’re still growing fast, even after two decades. As Klick experiences exponential growth year-over-year, so do the people who help make it happen. We invest in talent early and often to develop future leaders at all levels. We’re recognized as one of the country’s Top 10 Great Workplaces, with awards for inspiring cultures, innovation, management, and growth. We believe career paths are seldom simple and straightforward, and that’s an asset. If you think you’d be a good fit, we encourage you to apply and start your career journey at Klick!

Job Details

Our media team develops and delivers digital media campaigns targeting healthcare audiences (patients and providers) in the US and Canada across channels like search, display, video, email, and mobile. Our goal is to shape the future of digital health by spreading our clients’ messages. With rapid growth, we are adding a new team member.

Role Overview

The Senior Media Planning Specialist plays a key role in transforming data into actionable insights to support media strategies and communication plans. You will create comprehensive media plans, optimize campaigns, and build relationships with stakeholders to drive success.

Key Responsibilities

1. Media Strategy Development: Convert data into insights to aid strategy development; recommend media channel mixes; allocate and monitor budgets; optimize campaigns based on KPIs; evaluate campaign success and provide insights.
2. Collaboration and Leadership: Build relationships with media vendors; mentor Media Planning Coordinators; collaborate with internal teams.
3. Execution and Optimization: Lead budget management; support reconciliation with vendors.
4. Professional Growth and Innovation: Follow best practices; improve proficiency with media tools; set SMART goals; support new business initiatives.

Key Qualifications

1. 3-4 years of digital media planning experience, preferably in an agency setting.
2. Healthcare or pharmaceutical industry experience is highly desirable.
3. Strong communication, collaboration, and data analysis skills.
4. Ability to manage time and resources effectively under pressure.
5. Knowledge of media tools and platforms; ability to develop and deliver presentations.

Klick is committed to fostering an inclusive culture where everyone can thrive. We encourage applications from diverse backgrounds, including underrepresented communities, and are dedicated to accessible recruitment and work environments. For accommodations, contact us at [e-mail].

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Management and Manufacturing
• Industry: Advertising Services