Senior Media Planning Specialist

Klick; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm in the healthcare sector is seeking a Senior Media Planning Specialist to join their dynamic media team. This role is pivotal in transforming data into actionable media strategies that effectively reach healthcare audiences across various digital channels. You will create comprehensive media plans, optimize campaigns, and build relationships with key stakeholders. The company fosters a culture of growth and inclusivity, encouraging diverse perspectives to thrive. If you're passionate about digital media and eager to make an impact in the health sector, this opportunity is perfect for you.

Qualifications

• 3-4 years of media planning experience in an agency setting.
• Experience in healthcare or pharmaceutical industry is a plus.

Responsibilities

• Develop media strategies based on data insights.
• Optimize ad campaigns and monitor spending.
• Collaborate with various teams for campaign success.

Skills

Media Planning

Digital Media Strategy

Data Analysis

Campaign Optimization

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Datorama

DCM

Genome

Microsoft Office

G-Suite

Job description

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

Job Details

Our media team is responsible for developing and delivering digital media campaigns to reach healthcare audiences (patients and service providers) in the US and Canada. We work across every channel: search, display, video, email, mobile, and more. Klick's goal is to shape the future of digital health, and we get to be a big part of that by spreading our clients' message. Our business is growing quickly, and it's time to add a new team member. That's where you come in.

The Senior Media Planning Specialist plays a crucial role in transforming data into actionable information to support the development of media strategies and communication plans. This role adds value by leveraging media expertise to drive effective campaigns, ensuring our clients' messages reach their target audiences efficiently. You will be responsible for creating comprehensive media plans, optimizing ad campaigns, and fostering relationships with key stakeholders to enhance our business success.

Key Responsibilities:

• Media Strategy Development: Turn data into information to assist in the strategy development process.
• Determine recommended media channel mix for campaigns.
• Allocate budgets by media channel and monitor spending regularly.
• Optimize ad campaigns based on approved metrics/KPIs.
• Evaluate the success of media strategies and campaigns, providing insights and recommendations.
• Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
• Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
• Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
• Execution and Optimization: Lead budget management and reporting.
• Support reconciliation of discrepancies with vendor partners.
• Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
• Show increased proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
• Set SMART goals for professional development.
• Support new business development initiatives.

Key Qualifications:

• Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting.
• Experience in the healthcare or pharmaceutical industry is highly desirable.
• Communicate and collaborate effectively with colleagues and clients.
• Effectively manage time, energy, and resources.
• Draw relevant insights from data to optimize campaigns.
• Maintain focus and clear-headed thinking under pressure.
• Identify and execute new potential products/services.
• Achieve compromise and agreement for improved outcomes.
• Investigate and analyze information to develop recommendations.
• Conceptualize and implement new processes to achieve objectives.
• Apply knowledge of tools and platforms for campaign execution.
• Present ideas and information clearly and concisely.
• Apply industry knowledge to prioritize activities and inform decisions.
• Guide processes and initiatives to achieve goals.
• Develop and deliver effective presentations.

#LI-Hybrid

#LI-JP1

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.