Senior Media Analytics & Insights Lead

Lever, Inc.; Markham; On-site; CAD 90,000 - 95,000; Full time

Job summary

AIP Connect is seeking a Senior Media Analyst to help a leading client understand and enhance media performance across channels. You will analyze data, develop reports, and provide insights to optimize future campaigns while working closely with client and agency teams.

The role emphasizes strong SQL, BI tool proficiency, and the ability to translate business objectives into measurable media strategies. This is a client-facing, analytical position across multiple media channels.

Qualifications

• 5+ years of experience in media analytics or related field.
• Strong understanding of digital media KPIs (CPM, CPC, CPV, CPA, CTR).
• Proficiency in SQL and BI tools for reporting and visualization.
• Excellent communication and ability to present findings to clients or stakeholders.

Responsibilities

• Analyze media performance across channels (Programmatic, Display, Video, Paid Social, Paid Search).
• Develop measurement frameworks and KPIs for digital marketing.
• Translate objectives into measurable media strategies and actionable recommendations.
• Consolidate data from multiple sources to provide a holistic performance view.
• Create dashboards and data visualizations to communicate insights clearly.
• Lead client conversations on performance and optimization opportunities.
• Collaborate with teams to improve marketing measurement and reporting.

Skills

Media analytics experience

SQL

Data visualization

Communication

Education

Bachelor’s degree in Business/Marketing/Analytics or related field

Tools

Power BI

Tableau

Looker

Domo

Job description

AIP Connect is seeking a Senior Media Analyst to help a leading client understand and enhance media performance across channels. You will analyze data, develop reports, and provide insights to optimize future campaigns while working closely with client and agency teams.

The role emphasizes strong SQL, BI tool proficiency, and the ability to translate business objectives into measurable media strategies. This is a client-facing, analytical position across multiple media channels.