Senior Marketing Specialist

Sandman Hotel Group; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Join a leading Canadian hospitality group as a Senior Marketing Specialist, where you'll shape and execute marketing strategies to enhance brand success. This role involves developing integrated campaigns, collaborating with teams, and managing marketing initiatives. Ideal candidates will have strong project management skills and a passion for creative problem-solving.

Benefits

Travel opportunities across Canada for store openings and brand events

Work with a high-performing team

Discounts within the Northland group and travel benefits

Qualifications

• 5-7 years of relevant marketing, branding, or communications experience.
• Strong organizational skills and ability to manage multiple priorities.
• Experience in hospitality marketing and digital marketing is an asset.

Responsibilities

• Develop and evaluate integrated marketing campaigns across channels.
• Manage marketing activation plan and collaborate with GMs for execution.
• Analyze marketing data to inform future strategies.

Skills

Project Management

Analytical Skills

Creative Problem Solving

Communication

Collaboration

Job description

Join to apply for the Senior Marketing Specialist role at Sandman Hotel Group.

Proud to be 100% Canadian-owned, Northland Properties is recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe our success is rooted in our people and their ability to take great care of our guests.

The Role

We are seeking a dynamic, results-driven, self-starter to join our head office team as a Senior Marketing Specialist. You will have the opportunity to shape and execute marketing strategies, collaborate with cross-functional teams, and contribute to our brand’s success. If you are a creative thinker, problem solver, passionate about project management, and experienced in developing, executing, and optimizing marketing initiatives, we’d love to hear from you.

Reporting to the Marketing Manager, the Senior Marketing Specialist will coordinate, plan, execute, and collaborate on all brand-level marketing activities.

Responsibilities

• Develop, implement, and evaluate integrated marketing campaigns across offline and online channels to increase brand awareness, consideration, and adoption.
• Manage and update the annual marketing activation plan and calendar.
• Coordinate with GMs and Operators to ensure effective marketing execution in stores, sharing best practices.
• Support the execution of marketing tactics, partnerships, programming, and activations at a national level, ensuring brand consistency.
• Organize photo/video shoots, ensuring digital content and collateral align with brand standards.
• Plan, strategize, and manage social media content; monitor and post across channels.
• Maintain up-to-date marketing and social calendars, making recommendations as needed.
• Review creative marketing materials regularly and ensure all collateral and digital presence meet brand standards.
• Collaborate with internal stakeholders and external agencies to ensure successful campaign execution.
• Brainstorm and develop creative marketing campaign ideas for both national and local initiatives.
• Manage campaign process tools, including briefs, critical paths, and schedules.
• Analyze marketing data to inform future strategies.
• Assist in managing the marketing budget to keep campaigns on target.
• Stay informed about consumer trends and habits.
• Provide strategic recommendations based on competitive analysis.
• Keep up with market and online trends relevant to Denny’s and our brands.
• Perform other duties as assigned by management.

Qualifications

• 5-7 years of relevant marketing, branding, or communications experience.
• Experience in project management and coordination.
• Strong organizational skills, ability to manage multiple priorities, and excellent time management.
• Proactive self-starter with attention to detail and a structured approach.
• Creative problem solver and resourceful thinker.
• Highly collaborative, able to foster relationships internally and externally.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and as part of a team.
• Core values of integrity, honesty, and trust.
• Experience in hospitality marketing, digital marketing, and social media strategy is an asset.

Benefits

• Competitive salary
• RRSP employer contributions
• Medical, dental, and life insurance benefits
• Personalized career development and training
• Employee and Family Assistance Program

Perks

• Travel opportunities across Canada for store openings and brand events
• Work with a high-performing team
• Discounts within the Northland group and travel benefits

Work & Travel

The candidate must reside in Vancouver and work a hybrid schedule at our Support Center on West Broadway. Occasional travel within Canada and the US may be required.

About Northland Properties

Denny’s Canada is a division of Northland Properties Corporation, a trusted name in hotels, restaurants, sports, and construction, operating brands like The Sandman Hotel Group, The Sutton Place Hotels, MOXIES, Chop Steakhouse & Bar, and more.

Ready to Apply?

Please submit your resume digitally. We encourage qualified applicants who meet the minimum requirements. We thank all applicants; only those selected for an interview will be contacted.

Northland Properties is an equal opportunity employer committed to diversity and inclusion, adhering to all applicable laws.