Senior Marketing Specialist

Denny’s Canada; Vancouver; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

Denny’s Canada is seeking a Senior Marketing Specialist to lead marketing strategies and collaborate with teams to enhance brand awareness. The ideal candidate will have 5-7 years of marketing experience, strong project management skills, and a passion for creative problem solving. This role involves executing national marketing initiatives and supporting franchise locations to ensure brand consistency.

Benefits

RRSP employer contributions

Medical, dental and life insurance benefits

Personalized career development plan

Employee and Family Assistance Program

Travel opportunities across Canada

Discounts across Northland brands

Qualifications

• 5-7 years of relevant marketing experience.
• Experience in project management and coordination.
• Strong organizational and time management skills.

Responsibilities

• Develop and implement integrated marketing campaigns.
• Coordinate marketing activities with GMs and Operators.
• Manage social media content planning and strategy.

Skills

Project Management

Problem Solving

Analytical Skills

Creativity

Communication

Job description

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Proud to be 100% Canadian-owned,NorthlandProperties'are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

The Role

We are seeking a dynamic, results driven, self-starter to join our head office team as a Senior Marketing Specialist. In this role, you’ll have the opportunity to shape and execute marketing strategies, collaborate with cross-functional teams, and make a meaningful contribution to our brand’s success. If you are a creative thinker, problem solver, have a passion for project management and a track record in developing, executing, and optimizing marketing initiatives, we’d love to hear from you.

Reporting to the Marketing Manager, the Senior Marketing Specialist will work with the marketing team to coordinate, plan, execute, and collaborate on all brand-level marketing activities.

About The Brand:

For over 60 years, Denny’s has been a place where people can come in, sit down and connect with one another over great food. It’s a place that was founded on community, where everyone is welcome, and where people enjoy their classic favourites, or try something new. We’re always open and we’re always serving your favourite dishes 24/7.

With 86 locations and growing in Canada, Denny’s Canada is a part of the Northland Properties group, one of Canada’s fastest growing companies and recognized as one of the most trusted names in hospitality. Denny’s Canada is also the parent brand to three virtual brands available for online take-out & delivery: Burger Den, The Meltdown, and Banda Burrito.

Responsibilities

•Work with the Marketing Manager to develop, implement and evaluate the integrated marketing campaigns across offline and online tactics to drive brand awareness, consideration and adoption

•Work with the Marketing Manager to manage and update annual marketing activation plan and calendar

•Be in contact with GMs and Operators to ensure marketing efforts are effectively landing in store, capturing and sharing out best practices as needed

•Execute marketing tactics, partnerships, programming and activations at a national level supporting franchise and corporate locations ensuring brand consistency across the executions

•Support with organizing photo/video shoots for earned, owned and paid channels, ensuring digital content and locally produced collateral is aligned to brand standards

•Social media content planning, strategy and management. Monitoring and posting on various social channels

•Keep the marketing and social calendars up to date, making recommendations and adjustments as needed

•Ensure creative marketing materials undergo regular review and ensure that brand presence on all approved marketing collateral and sites are up-to-date and aligned with brand standards

•Collaborate with key stakeholders internally (brand leaders, GM’s, Franchisees) to ensure there is adequate planning, execution and monitoring of marketing activities

•Work in partnership with external agencies and vendors in the execution of campaigns and projects

•Brainstorm and develop ideas for creative marketing campaigns - both national and local

•Populate campaign process tools, including campaign briefs, critical paths, and workback schedules

•Assist in analyzing marketing data (campaign results, conversion rates, etc.) to help inform future marketing strategies

•Support in the management of the marketing budget, ensuring campaigns are always on target

•Keep up to date with consumer requirements, habits and trends

•Provide recommendations for future strategic initiatives through competitive analysis

•Stay up to date with market and online trends relevant to Denny’s to ensure campaigns and promotions are relevant to our guests

•Perform other duties deemed necessary by management to support the organization

Qualifications

•You have 5-7 years of relevant marketing, brand, or communications experience

•You have experience in project management / project coordination

•You have strong organizational skills, excel at managing multiple priorities effectively, and possess excellent time management skills

•You are a self-starter, comfortable with proactively managing projects and its deliverables

•You have a keen attention to detail and a structured approach to tasks

•You have a strong aptitude for troubleshooting and problem solving. You demonstrate resourcefulness in addressing obstacles. You can think creatively to develop innovative solutions

•You are highly collaborative, fostering relationships with internal cross-functional teams and external partners

•Strong analytical skills with the ability to interpret data and translate insights into actionable strategies

•Excellent communication, writing, and presentation skills

•Ability to work independently and collaborate in a team-oriented environment

•You are value driven at your core, operating with integrity, honesty, and trust

•Experience in marketing in the hospitality industry is an asset

•Experience in digital marketing is an asset

•Experience in social media content, planning and strategy is an asset

•RRSP employer contributions

•Medical, dental and life insurance benefits

•A personalized career development plan and training opportunities

•Employee and Family Assistance Program (counselling, wellness services, etc.)

•Travel across Canada for new store openings and other brand events

•Work with a great and high functioning team

•Discounts across our family of brands within the Northland group, including MOXIES, Chop Steakhouse & Bar, Shark Club, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain, and if you like travel, the Dallas Stars and some of the best resorts in the UK & Ireland

Work & Travel

The candidate must live in Vancouver; you’ll work a hybrid schedule out of our Support Center, located on West Broadway. Occasional travel in Canada and the US may be required.

About Northland Properties

Denny’s Canada operates as a division of Northland Properties Corporation.Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties is the force behind well-known brands including The Sandman Hotel Group, The Sutton Place Hotels, MOXIES, Chop Steakhouse & Bar, Denny’s Restaurants, Shark Club Sports Bar, Portmarnock Hotel and Golf Links, Revelstoke Mountain Resort, Grouse Mountain, The Dallas Stars, Northland Asset Management Company and more to come!

Ready to Apply?

Please submit your resume digitally for consideration. We encourage qualified applicants to apply, provided they meet the minimum requirements of the applicable skills required. We thank all applicants for their interest in career opportunities. If you are a good fit for the position, you will receive a reply to your application.

Northland Properties is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Northland Properties does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status or any other basis protected under federal, provincial or local laws. Northland Properties takes its obligations seriously under the Human Rights Code.

At Northland Properties, we are committed to building a network of talented professionals who can help toprovideexceptional hospitality experiences. As an equal opportunity employer, we are constantlyseekingmotivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available athttps://northland.ca/careers/.

Job Family

Pay Type

Hiring Min Rate

70,000 CAD

Hiring Max Rate

80,000 CAD

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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