Senior Marketing Specialist

Canada Life; Toronto; Hybrid; CAD 63,000 - 118,000; Full time

Job summary

Join a leading company as a Senior Marketing Specialist in Insurance. You will enhance marketing efforts by developing and executing go-to-market strategies, leading campaigns, and integrating customer needs into marketing plans. This role requires 5+ years of marketing experience and strong analytical skills. The position is hybrid, requiring in-office work 3 days a week.

Qualifications

• 5+ years of marketing experience, preferably in a related industry.
• Strong brand and marketing expertise, including digital and traditional marketing channels.

Responsibilities

• Create high-quality marketing briefs and ensure successful go-to-market launches.
• Lead marketing initiatives and campaigns from start to finish.
• Utilize data and competitive intelligence to validate target segments.

Skills

Communication

Analytical Skills

Collaboration

Job description

Join our Marketing and Communications team as a Senior Marketing Specialist, Insurance. In this individual contributor role, you will collaborate with the Marketing & Communications team and key Insurance Solutions and Distribution partners to enhance our marketing efforts. This role involves developing and executing insurance go-to-market strategies aligned with our business and marketing objectives, incorporating our brand voice to prioritize the customer.

What you will do:

• Create high-quality marketing briefs and ensure successful go-to-market launches.
• Lead marketing initiatives and campaigns from start to finish.
• Utilize data and competitive intelligence to validate target segments.
• Integrate customer and advisor needs into marketing plans.
• Develop engaging content and messaging for customer-facing materials.
• Market our products to resonate with target audiences.
• Deliver measurable business outcomes.
• Participate in Marketing Rallies and lead working group meetings.
• Keep tasks and actions updated in marketing project management software and suggest process improvements.
• Conduct closeout sessions with teams and leaders to gather feedback, report success metrics, and share learnings.

What you will bring:

• 5+ years of marketing experience, preferably in a related industry.
• Strong brand and marketing expertise, including digital and traditional marketing channels.
• Excellent written and verbal communication skills.
• Experience leading and collaborating with cross-functional teams.
• Strong partnership and collaboration skills with internal and external stakeholders.
• Analytical skills to identify insights and opportunities.
• Flexibility to work in-office 3 days a week at one of the Canada Life main campuses.

The base salary for this position ranges from $63,500 to $117,400 annually. This figure represents base salary only and excludes other variable compensation components such as bonuses and commissions. If selected to proceed, your recruiter will discuss the total rewards package with you.

Applications will be reviewed on a rolling basis, with opportunities open for at least 5 business days from the posting date. Closing dates may vary depending on the search activity.

Be your best at Canada Life—apply today!

At Canada Life, your voice matters. We value diverse backgrounds, perspectives, and talents, which shape our collective success.

We foster a inclusive and accessible workplace where your career and well-being are prioritized. You will have opportunities to excel, innovate, and deliver exceptional experiences to customers and advisors.

Together, as a team, we aim to improve the well-being of Canadians. Join a trusted and successful company that makes a difference.

Canada Life serves over 13 million Canadians and has operations in Europe and the U.S. We are a leading insurer offering life, health, investment, and retirement solutions for individuals, families, and organizations.

We are committed to diversity and inclusion, ensuring all employees and customers feel valued and supported. We strive to remove barriers and provide equal employment opportunities. For accommodations during the application process, contact [e-mail].

We thank all applicants; only those selected for an interview will be contacted.

#LI-Hybrid

Requisition ID: 3550

Category: Sales and Business Development

Locations: London, ON; Toronto, ON; Winnipeg, MB

Date: May 14, 2025

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