Senior Marketing Research Analyst

Habo; Montreal; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Senior Marketing Research Analyst to join their Marketing Intelligence team. This role involves leading both quantitative and qualitative research projects, analyzing data, and presenting insights to clients. The ideal candidate will have a strong background in marketing analysis, excellent communication skills, and the ability to develop long-term relationships with clients. With a commitment to professional growth and a flexible hybrid work environment, this position offers the chance to make a significant impact within a fast-growing industry leader.

Benefits

Group Insurance

Performance Bonuses

Flexible Work Environment

Professional Growth Opportunities

Qualifications

• Over 5 years of experience in marketing analysis or research.
• Proficiency in statistical analysis techniques and tools.

Responsibilities

• Lead quantitative marketing research projects and manage data collection.
• Participate in qualitative research and facilitate focus groups.

Skills

Statistical Analysis Techniques

SPSS

Qualtrics

Analytical Thinking

Communication Skills

Interpersonal Skills

Education

Bachelor's Degree in Marketing

Graduate Degree in Marketing or Related Field

Tools

Q

Survey Platforms

Job description

Join to apply for the Senior Marketing Research Analyst role at Habo

Join to apply for the Senior Marketing Research Analyst role at Habo

Are you passionate about research and marketing? Do you thrive when finding simple solutions to complex problems? Do you wish to make a difference with entrepreneurs and top executives?

We are Habo, a strategic firm with a mission to guide companies to achieve success both creatively and commercially. To do this, we leverage our expertise within the creative and entertainment industries, extending our reach across Canada, the United States, and Europe. Our team works on a wide range of projects, ranging from developing strategic plans to optimizing business models, conducting market studies, and validating new products.

To further our growth and enhance our expertise, we are looking for a Senior Analyst, Marketing Research. As an integral part of the Marketing Intelligence team and reporting to the Director and Senior Partner, this person will notably contribute to projects involving the validation of the potential of new experiences as well as the optimization of various concepts and studies on consumer behaviours. These projects will cover a variety of areas, including immersive experiences, Broadway shows, amusement parks, and sports teams.

More specifically, the Senior Analyst, Marketing Research will be responsible for:

― leading quantitative marketing research projects – developing methodology and questionnaires, managing data collection, analyzing results, and ensuring project management;

― participating in qualitative marketing research projects (individual interviews, focus groups, ethnography) – developing methodology and discussion guides, facilitating focus groups, formalizing insights, and ensuring project management;

― collaborating with team members and mentoring analysts and interns;

― presenting sections of projects during client presentations;

― contributing to the preparation of service proposals to meet clients’ business objectives;

― developing long-term business relationships with clients, leveraging your expertise and the strength of the team working on the project.

We are seeking a future team member with:

― a bachelor’s degree in marketing or any related field;

― a graduate degree in marketing, statistics, psychology, or any other related field (a major asset);

― over 5 years of professional experience in marketing analysis or marketing research;

― proficiency in statistical analysis techniques (regression, behavioural segmentation, factor analysis, conjoint analysis, etc.);

― proficiency in analytical tools, particularly SPSS or Q, and survey platforms (ideally Qualtrics or another survey platform);

― excellent writing and communication skills, both in French and English;

― curiosity, ease in working within a team, and strong interpersonal skills;

― analytical thinking, rigour, and great attention to detail.

At Habo, our ambition is to create a work environment where employees can realize their full potential while making a real impact on our clients and partners. In order to achieve this, we are committed to:

― being anchored in pragmatism.

What we offer:

― competitive conditions including group insurance, performance bonuses, and other benefits designed to support flexibility, autonomy, and overall well-being;

― a hybrid work mode, based either in our Montreal or Toronto office, with a flexible work environment;

― professional growth centered on engaging projects to enhance your skills, along with internal advancement opportunities;

― direct involvement in international strategic projects and the opportunity to collaborate with an impressive number of entrepreneurs and key decision makers;

― the opportunity to work in a fast-growing firm where your contribution truly makes a difference.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Business Consulting and Services

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