Senior Marketing Operations Specialist

Compass Digital; Mississauga; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading company in IT Services and Software Development is seeking a Marketing Operations Specialist to join their team in Mississauga. The role involves managing customer lifecycle campaigns using Salesforce Marketing Cloud, optimizing marketing strategies, and collaborating with cross-functional teams to drive product adoption. Ideal candidates will have a strong background in marketing automation, excellent project management skills, and a passion for data-driven decision-making.

Qualifications

• 3+ years experience in marketing automation/operations.
• Strong knowledge of Salesforce Marketing Cloud or similar platforms.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Lead Customer Lifecycle campaign mapping and launch Salesforce Marketing Cloud journeys.
• Manage campaign deployment schedules and deliverables.
• Monitor, optimize, and report on journey performance.

Skills

Marketing Automation

Data Analysis

Project Management

Email Marketing

Mobile Marketing

Tools

Salesforce Marketing Cloud

Marketo

Hubspot

Adobe Experience Manager

Job description

Job Description: Marketing Operations Specialist at Compass Digital

Join a dynamic and fast-paced environment, collaborating with cross-functional teams to communicate the value of our products and drive adoption.

Responsibilities

1. Lead Customer Lifecycle campaign mapping to build and launch Salesforce Marketing Cloud journeys.
2. Create and manage creative briefs & SOPs for journey components, ensuring detailed planning for successful customer interactions.
3. Manage campaign deployment schedules and deliverables with set timelines.
4. Advise on best practices, testing, and capabilities to support customer acquisition and retention strategies.
5. Consult on channel utilization and support technical and operational execution of customer journeys with clear KPIs.
6. Monitor, optimize, and report on journey performance, sharing insights and metrics.
7. Conduct testing on segmentation, dynamic content, and personalization strategies, including QA with cross-functional teams.
8. Assist in troubleshooting data queries and identifying operational process improvements.
9. Support the identification of platform innovations and strategic recommendations with the Digital Expansion team.

Qualifications

• 3+ years experience in marketing automation/operations, preferably with digital products/services expertise.
• Strong knowledge of Salesforce (Marketing Cloud/Pardot) or similar platforms like Marketo, Hubspot, Braze, Adobe Experience Manager.
• Deep understanding of digital channels, especially email and mobile marketing.
• Proven ability to manage multiple projects and meet deadlines.
• Ability to work autonomously in ambiguous environments, translating high-level goals into actionable tactics.
• Nice-to-have: Litmus, HTML, CSS, AMPscript, SQL, or eagerness to learn.

Personal Attributes

• Analytical and data-driven, with a focus on results.
• Curious, eager to learn, and able to make informed recommendations.
• Effective communicator, collaborative team player.
• Creative, adaptable, and proactive in improving processes.

Additional Details

• Seniority Level: Associate
• Employment Type: Full-time
• Job Functions: Marketing, Analyst, Product Management
• Industries: IT Services, Software Development, Food & Beverage