Marketing Ops Manager (Analytics & ABM)

Jitterbit; Ottawa; A distancia; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Medical, dental and vision insurance

Life and disability insurance

401(k) plan

Wellness programs

Flexible work schedules

Vacation, sick time and 14 holidays

Descripción de la vacante

Jitterbit is seeking an experienced Marketing Operations professional to own and optimize the end-to-end tech stack (HubSpot, Salesforce, ZoomInfo, Qualified) and drive data quality, lifecycle modeling, and alignments between Marketing and Sales.

You will manage admin duties for HubSpot and collaborate on integrations, dashboards, and compliance across datasets in a fully remote environment.

Formación

• 4–7+ years of hands-on Marketing Operations experience in B2B SaaS or technology.
• Strong knowledge of HubSpot and Salesforce integrations and data flows.
• Experience with data hygiene, GDPR, CAN-SPAM, and compliance.
• Ability to design lead scoring models and lifecycle definitions (MQL/SAL/SQL).
• Proactive in debugging backend workflows and API-based syncs.
• Excellent documentation and SOP-writing skills.

Responsabilidades

• Own, manage, and optimize Marketing Operations tech stack (HubSpot, Salesforce, ZoomInfo, Qualified, etc.).
• Serve as primary HubSpot admin and co-admin for Salesforce with clean data mapping.
• Audit tools, manage renewals, evaluate MarTech/SalesTech solutions, oversee integrations.
• Design and refine lead scoring models and lifecycle stages and handoffs.
• Own complex lead assignment rules across HubSpot and Salesforce for rapid routing.
• Troubleshoot backend automation, API syncs, and automated workflows.
• Align Sales and Marketing to improve SLA and pipeline visibility.
• Create SOPs and data policies for revenue workflows and tool usage.
• Build dashboards in HubSpot and Salesforce to track ROI, velocity, and attribution.
• Oversee data enrichment, deduplication, list hygiene, and compliance protocols.

Conocimientos

Lead lifecycle management

Cross-functional collaboration

Data analysis & reporting

Problem solving

Vendor & evaluation management

Herramientas

HubSpot

Salesforce

ZoomInfo

Qualified

Tableau

Power BI

Looker

Descripción del empleo

• Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.)


• System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health


• Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects


• Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales


• Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times


• Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows


• Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility


• Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows, data policies, and tool usage across teams


• Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion rates, and multi-touch attribution


• Data Hygiene & Compliance: Oversee data enrichment, deduplication, list hygiene, and compliance protocols (GDPR, CCPA, CAN-SPAM) across all databases


• What Success Looks Like in 90 Days;


• First 30 Days: Audit the current HubSpot-Salesforce sync, review existing lead scoring/lifecycle workflows, and map out the current tech stack topology


• First 60 Days: Clean up backlog sync errors, optimize lead routing rules, and establish unified data hygiene protocols across both systems


• First 90 Days: Deliver standardized revenue reporting dashboards (MQL-to-Opportunity conversion, campaign ROI) and present recommendations for tech stack efficiency

Benefits

• 100% remote work


• Medical, dental and vision insurance


• Life and disability insurance


• Flexible spending accounts


• Health savings accounts


• 401(k) plan


• Wellness programs


• Flexible work schedules


• Vacation, sick time and 14 paid holidays each year

Technical Skills: Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platformsDual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub, Marketing Automation) and Salesforce (Sales Cloud, process builder/flow, custom objects, lead routing)Experience: 4–7+ years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!), ideally in B2B SaaS or technologySalesforce Certified AdministratorAnalytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools (Tableau, Looker, PowerBI)Certifications (Preferred):HubSpot Marketing Software / Operations Hub Administrator CertificationProblem Solver: Deep diagnostic mindset—you love diving into complex backend workflows to figure out why a lead sync failed or a trigger didn’t fire