Senior Marketing Manager, Categories

Organika-Health-Products-Inc; Vancouver; On-site; CAD 110,000 - 130,000; Full time

Benefits offered by this job

On-site RHN

Guided meditation classes

Professional development funding

Fitness reimbursements

Maternity leave top-up

Regular team socials and health events

Employee product discounts

Job summary

Organika Health Products Inc. in Vancouver seeks a Senior Marketing Manager, Categories to drive growth and profitability across product categories through strategic market positioning, brand campaigns and product launches.

Focus on consumer needs, market trends and lifecycle management; collaborate across Sales and other teams to elevate brand presence and optimize campaigns for market share growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 7–10 years’ marketing experience in CPG or retail with category management and brand marketing expertise.
• Track record in go-to-market strategies and integrated campaigns from concept to launch.

Responsibilities

• Own category growth with go-to-market responsibility from launch to lifecycle management.
• Lead cross‑functional teams to develop campaigns, always-on programs and brand messaging.
• Collaborate with Sales, Supply Chain and other departments to ensure feasible launches.
• Define success metrics, manage budgets and optimize resource allocation.
• Monitor category performance and present strategic recommendations to leadership.

Skills

Category management

Brand marketing

Go-to-Market strategy

Campaign development

Cross-functional leadership

Budget management

Data analysis

People management

Project management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Who are we?

Organika is a premium natural health company from Vancouver, Canada. We have been obsessed with helping people live healthier for over 35 years now! As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

About the Role

We are looking for a Senior Marketing Manager, Categories to help drive the growth and profitability of our product categories through strategic market positioning, brand-aligned campaigns and product launch strategies across assigned product categories.

The role will focus on understanding and anticipating consumer needs, market trends, and leveraging these insights to drive product revenue and brand development and requires both strategic thinking and hands‑on execution excellence. You'll develop campaign concepts and coordinate cross‑functional teams to deliver flawless launches and campaigns. Working within the brand framework, you'll elevate product positioning to align with our brand identity, manage campaign budgets, and ensure every consumer touchpoint strengthens our brand presence in the marketplace.

Your expertise in branding, market analysis, and product lifecycle management will be key in creating and executing marketing strategies that resonate with our target audience and differentiate our products in a competitive landscape, working very closely with Sales and other cross‑functional departments. And your success will be measured by your ability to execute campaigns and marketing programs that drive market share growth, maintain brand consistency across all touchpoints, and effectively coordinate stakeholders from Innovation to Sales to bring products to market successfully.

Key Responsibilities

1. Category Growth Management:

• Own assigned product categories with accountability for maintaining and growing market share
• Manage the entire Go-to-Market for assigned categories, from market launch to full product lifecycle and performance management
• Develop and implement comprehensive marketing strategies for assigned product categories, focusing on branding and market positioning and in collaboration with cross‑functional stakeholders
• Conduct in‑depth market analysis to understand consumer needs, market trends, and the competitive landscape.
• Leverage these insights to identify revenue opportunities and brand differentiation.
• Identify opportunities to strengthen competitive positioning within assigned categories
• Monitor category health metrics and recommend strategic adjustments
• Develop and manage pricing strategies to optimize profitability while ensuring competitiveness in the market
• Collaborate with sales and distribution teams to devise effective product placement and promotional strategies

2. Go-to-Market and Campaign Development & Execution:

• Work closely with Sales and Supply Chain to ensure the feasibility, cost‑effectiveness, and successful launch and repeat orders of new products.
• Lead cross‑functional teams in Go-to‑Market Sales and Marketing campaigns, ensuring cohesive brand messaging and strategy execution, both at a campaign and always‑on level
• Design and execute always‑on programs for assigned categories to meet annual targets and keep products relevant outside of specific campaign season
• Collaborate with Senior Brand Manager and Art Director to develop campaign strategy and concepts for major annual campaigns and always‑on programs
• Create comprehensive campaign briefs that articulate objectives, target audiences, key messages, and creative vision
• Develop campaign positioning and messaging architecture that elevates product benefits within the brand framework
• Define campaign success metrics and performance targets in collaboration with Brand Marketing Analyst and other marketing stakeholders
• Manage end‑to‑end campaign execution from concept through post‑launch, ensuring on‑time, on‑budget delivery
• Oversee creative production including photoshoots, video content, digital assets, and retail materials
• Partner with stakeholders in digital, community & partnerships and trade marketing to execute channel‑specific activations within campaigns and as part of always‑on programs
• Manage campaign budgets, tracking spend and optimizing resource allocation
• Lead campaign reviews and optimization based on performance data

3. Brand Consistency & Elevation:

• Ensure all marketing touchpoints reflect brand identity, voice, and visual standards
• Collaborate with Marketing and Sales stakeholders to elevate brand presentation at every consumer interaction

4. Performance Monitoring and Analysis:

• Regularly monitor and analyze category performance, making data‑driven decisions to adjust strategies as needed for optimal results.
• Present revenue updates and strategic recommendations to senior leadership, demonstrating the impact of branding and category marketing efforts on business growth.
• Encourage a culture of financial management discipline within the team, fostering novel approaches, clear processes, reporting and out‑of‑the‑box thinking.
• Budget Management: Oversee budget allocation for category marketing initiatives, ensuring effective use of resources for maximum impact.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field
• Minimum of 7-10 years’ marketing experience in CPG or retail environments, with demonstrated expertise in category management and brand marketing
• Track record in developing and executing go-to‑market strategies and integrated marketing campaigns from concept through launch
• Strategic thinking capabilities with ability to translate market insights and consumer research into actionable category growth strategies
• Excellent project management and organisational skills with demonstrated ability to manage multiple campaigns and product launches simultaneously in deadline‑driven environments
• Experience leading and influencing cross‑functional teams and managing stakeholder relationships across Sales, Supply Chain, Product and other departments
• People management experience with ability to mentor and develop junior team members
• Strong analytical skills with ability to monitor category performance metrics, interpret data, and make data‑driven strategic recommendations
• Demonstrated budget management experience with financial discipline and ability to optimize resource allocation
• Exceptional written and verbal communication skills, including ability to develop compelling campaign briefs and present strategic recommendations to senior leadership
• Deep understanding of brand strategy with proven ability to maintain brand consistency while elevating product positioning across all consumer touchpoints
• Creative problem‑solving abilities with customer‑centric approach to marketing challenges

Why work for Organika?

At Organika, you'll be part of a passionate team of high‑performing individuals who thrive in a dynamic, fast‑paced environment where innovation, collaboration, and growth are part of everyday life.

We're on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale. To get there, we're looking for people who are energized by meaningful work, excited by growth, and motivated to make a difference.

As a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™, we are committed to creating an environment where our people can thrive both personally and professionally. We believe that diverse perspectives make us stronger, and we're proud to have a team representing more than 70 nationalities and speaking over 25 languages. No matter where you're from, you'll find a place to belong here.

Beyond the opportunity to contribute to a globally recognized wellness brand, we offer a range of benefits and perks designed to support your well‑being and development, including:

• access to an on‑site RHN
• guided meditation classes
• professional development funding
• fitness reimbursements
• maternity leave top‑up
• regular team socials and health events
• employee product discounts, and more!

If you're hungry to learn, passionate about wellness, and driven to grow alongside a company that's making a positive impact on people's lives, we'd love to hear from you.

Salary Range: $110,000.00 To $130,000.00 Annually