Trade & Shopper Marketing Manager

Organika-Health-Products-Inc; Vancouver; On-site; CAD 115,000 - 140,000; Full time

Job summary

Organika is seeking a strategic Trade & Shopper Marketing Manager to bridge Brand Marketing and Commercial Sales. You will translate brand strategy into compelling retail experiences that drive shopper engagement, sell-through, and growth across grocery, convenience, wholesale, and eCommerce.

The ideal candidate has 7+ years in Trade/Shopper/Channel Marketing, deep retail knowledge, and a track record of successful shopper programs, planograms, and promotions.

Qualifications

• 7+ years in Trade Marketing, Shopper Marketing, Channel Marketing, or related CPG/FMCG roles.
• Strong understanding of retail dynamics, commercial strategy, and customer planning.
• Proven experience developing and executing shopper marketing and retail activation programs.
• Expertise in category management, merchandising principles, and planogram development.
• Strong analytical skills with ability to turn data into actionable insights.
• Experience managing trade marketing budgets and evaluating promotional ROI.
• Exceptional project management and organizational skills.
• Strong communication, influencing, and relationship-building abilities.
• Collaborative, hands-on approach and growth mindset.

Responsibilities

• Create tailored trade marketing plans across grocery, convenience, wholesale, and eCommerce channels.
• Build customer-specific strategies aligned with brand and commercial objectives.
• Identify opportunities to expand distribution, visibility, and market share.
• Lead planning and execution of in-store promotions, displays, POS materials, sampling programs, and seasonal campaigns.
• Ensure Organika stands out at the point of purchase with best-in-class shopper experience.
• Develop programs that increase visibility, conversion, and sales.
• Maximize promotional effectiveness: manage retail promotional calendar and evaluate ROI.
• Partner with sales teams to align promotional strategies with customer objectives.
• Enable commercial success: develop sell-in materials, category stories, and launch kits.
• Support customer planning with data-driven recommendations.
• Leverage insights to drive growth: analyze data to identify trends and opportunities.
• Lead trade support for product launches with cross-functional teams.

Skills

Trade Marketing

Shopper Marketing

Channel Marketing

Retail Activation

Category Management

Planogram Development

Budget Management

Data Analytics

Communication

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Salary Range: $115,000.00 To $140,000.00 Annually

Who are we?

Organika is a premium natural health company from Vancouver, Canada. We have been obsessed with helping people live healthier for over 35 years now! As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

About the Role

We're looking for a strategic and commercially minded Trade & Shopper Marketing Manager to join our Marketing team. In this role, you'll bridge the gap between Brand Marketing and Commercial Sales, translating brand strategy into compelling retail experiences that drive shopper engagement, sell-through, and growth across our retail channels.

Key Responsibilities

• Create tailored trade marketing plans across grocery, convenience, wholesale, and eCommerce channels.
• Build customer-specific strategies that align with broader brand and commercial objectives.
• Identify opportunities to expand distribution, visibility, and market share.
• Lead the planning and execution of in-store promotions, displays, POS materials, sampling programs, and seasonal campaigns.
• Ensure Organika stands out at the point of purchase and delivers a best-in-class shopper experience.
• Develop programs that increase visibility, conversion, and sales.
• Maximize Promotional Effectiveness
  • Manage the retail promotional calendar across key product categories.
  • Evaluate promotional performance and ROI to optimize future investments.
  • Partner with sales teams to align promotional strategies with customer objectives.
• Enable Commercial Success
  • Develop compelling sell-in materials, category stories, launch kits, and trade presentations.
  • Equip sales teams and distributor partners with the tools and insights needed to succeed.
  • Support customer planning with data-driven recommendations.
• Leverage Insights to Drive Growth
  • Analyze category, sales, and shopper data to identify trends and opportunities.
  • Build strong category narratives that help secure additional distribution and shelf space.
  • Develop merchandising strategies and planograms that improve retail performance.
• Lead Trade Support for Product Launches
  • Partner with Marketing, Sales, Supply Chain, and Finance to ensure flawless execution of new product launches.
  • Secure listings, distribution, merchandising support, and retail activation for new products.

What You Bring

• 7+ years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, or related CPG/FMCG roles.
• Strong understanding of retail dynamics, commercial strategy, and customer planning.
• Proven experience developing and executing shopper marketing and retail activation programs.
• Expertise in category management, merchandising principles, and planogram development.
• Strong analytical skills with the ability to turn data into actionable insights.
• Experience managing trade marketing budgets and evaluating promotional ROI.
• Exceptional project management and organizational skills.
• Strong communication, influencing, and relationship-building abilities.
• A collaborative, hands‑on approach and passion for achieving shared goals.
• A consumer‑centric mindset with a drive for growth, innovation, and continuous improvement.
• Bachelor's degree in Marketing, Business, Commerce, or a related field.

Why work for Organika?

At Organika, you'll be part of a passionate team of high-performing individuals who thrive in a dynamic, fast-paced environment where innovation, collaboration, and growth are part of everyday life. We're on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale. To get there, we're looking for people who are energized by meaningful work, excited by growth, and motivated to make a difference.

As a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™, we are committed to creating an environment where our people can thrive both personally and professionally. We believe that diverse perspectives make us stronger, and we're proud to have a team representing more than 70 nationalities and speaking over 25 languages. No matter where you're from, you'll find a place to belong here.

Beyond the opportunity to contribute to a globally recognized wellness brand, we offer a range of benefits and perks designed to support your well‑being and development, including: access to an on-site RHN, guided meditation classes, professional development funding, fitness reimbursements, maternity leave top-up, regular team socials and health events, employee product discounts, and more!

If you're hungry to learn, passionate about wellness, and driven to grow alongside a company that's making a positive impact on people's lives, we'd love to hear from you.