Senior Marketing Manager

Bimbo Canada; Golden Horseshoe; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the baking industry is seeking a Senior Marketing Manager to develop and implement marketing strategies for its well-known brands. The role involves managing budgets, leading cross-functional teams, and overseeing product launches. Ideal candidates will have a strong background in brand marketing, excellent communication skills, and a passion for food. This position offers growth opportunities and the chance to work in a collaborative environment.

Benefits

Growth opportunities including training and development

Qualifications

• At least 7 years of professional brand marketing experience in the CPG industry.
• Proven ability to develop initiatives and lead cross-functional teams.

Responsibilities

• Develop the annual marketing plan for Dempster’s / POM.
• Manage the inter-agency team including packaging, creative, media, and PR agencies.
• Lead the social media strategy for Dempster’s and POM brands.

Skills

Strategic

Problem Solving

Communication

Project Management

Relationship-Building

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

AC Nielsen

Job description

Join to apply for the Senior Marketing Manager role at Bimbo Canada

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, such as Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess, and more.

With over 110 years in business, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada aims to create value through manufacturing and service delivery innovation, continuously improving its supply chain network while serving major grocery chains, retail outlets, and foodservice operations nationwide.

At Bimbo Canada, we’re more than just a bakery; we’re a family dedicated to baking delicious moments for millions. Our values underpin our success, and we seek associates who share our commitment to excellence.

Hiring Requirements :

The Senior Marketing Manager will support cross-functional teams to develop and implement integrated positioning strategies that commercialize new products and maximize brand exposure for Dempster’s & POM (Pantry, Tortillas, Bagels, etc.). Responsibilities include managing the brand P&L, launching innovative products, and developing strategic brand plans. The ideal candidate is entrepreneurial, passionate about food, customer, and consumer, with excellent relationship-building, strategic, problem-solving, business analytical, communication, and project management skills.

Key Responsibilities :

1. Develop the annual marketing plan for Dempster’s / POM in collaboration with sales and major customers.
2. Manage the inter-agency team including packaging, creative, media, and PR agencies.
3. Lead business reviews, marketing plans, and customer presentations for Dempster’s / POM.
4. Lead the social media strategy for Dempster’s and POM brands.
5. Manage budgets, including processing, tracking, and reporting.
6. Oversee product launches, including innovation, renovation, packaging, and sales materials development.
7. Collaborate with production, supply chain, purchasing, and sales teams on various projects.
8. Report monthly on business performance, analyzing key drivers, opportunities, and threats.
9. Utilize market data (Margin Minder, Nielsen, Numerator) to gather insights and inform strategies.
10. Plan and execute consumer and customer strategies for new product launches.
11. Develop commercial strategies and lead multidisciplinary teams to meet objectives.
12. Manage the Dempster’s / POM portfolio for profitable growth through SKU rationalization and assortment optimization.
13. This role may require travel (less than 5%).

Experience & Education :

• Bachelor’s degree in Marketing, Business, or related field.
• At least 7 years of professional brand marketing experience in the CPG industry.
• Proven ability to develop initiatives and lead cross-functional teams.
• Strong business acumen, particularly in P&L and budgeting.
• Team-oriented with leadership skills.
• Excellent project management, communication, and presentation skills.
• Self-directed, able to work in a fast-paced environment.
• Proficient with Microsoft Office and AC Nielsen.
• Contributes to a positive, respectful team culture.

Growth opportunities include training, development, and advancement within the organization.

Innovation : Join a company that constantly innovates in the food industry, contributing to products loved by millions.

Our Values :

• We value the person
• We are one community
• We compete and win
• We are sharp operators
• We act with integrity
• We transcend and endure

We are proud to be named one of the 2024 Best Places to Work by Canadian HR Reporter and one of Canada’s Most Admired Cultures by Waterstone Human Capital.

If you’re ready to join a company that values its employees and makes delicious moments every day, apply today! Your journey with Bimbo Canada starts here.

We thank all applicants; only those selected will be contacted. Employment is conditional upon successful background checks. Bimbo Canada is an equal opportunity employer committed to diversity and inclusion. Applicants requiring accommodation should contact [e-mail].

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Management, Food and Beverage Manufacturing