Senior Marketing Lead - Integrated Campaigns (Hybrid)

Simplii Financial; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

MomentMakers recognition program

Wellbeing support

Employee assistance programs

Job summary

CIBC’s Simplii Marketing team is seeking a Senior Manager to lead integrated campaigns across channels, translating insights into strategic plans that grow the Simplii brand and deepen client relationships.

You’ll manage campaigns, partners, and budgets in a hybrid work setup, 1–3 days on-site weekly, with remote days other times. The role emphasizes leadership, data-driven decision making, and stakeholder collaboration.

Qualifications

• 7+ years of marketing experience, including leading integrated campaigns across channels.
• Ability to translate data and insights into actionable plans.
• Strong collaboration and stakeholder management skills.

Responsibilities

• Lead development and execution of integrated marketing initiatives across channels.
• Use insights and data to shape strategies and optimize campaigns.
• Manage budgets, timelines, and deliverables with cross-functional partners.
• Drive measurable outcomes and foster collaboration across teams.
• Maintain brand consistency and advocate for Simplii’s value proposition.

Skills

Analytical thinking

Campaign development

Leadership

Marketing planning

Project management

Client engagement

Job description

CIBC’s Simplii Marketing team is seeking a Senior Manager to lead integrated campaigns across channels, translating insights into strategic plans that grow the Simplii brand and deepen client relationships.

You’ll manage campaigns, partners, and budgets in a hybrid work setup, 1–3 days on-site weekly, with remote days other times. The role emphasizes leadership, data-driven decision making, and stakeholder collaboration.