Digital Expansion Analyst - Simplii Financial at CIBC

CIBC; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Banking benefits

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers, our social, points-based

Job summary

CIBC is hiring a Digital Expansion Analyst to drive personalized, data-driven marketing campaigns across web, online banking, and mobile channels. You’ll work hands-on with Braze, Adobe Target, Analytics, and Tableau, delivering measurable results and aligning campaigns with business goals.

You’ll collaborate with Product, Growth, Analytics, and Marketing Communications, contributing to the evolution of our marketing technology roadmap while enjoying a hybrid work arrangement (2–3 days on-site).

Qualifications

• 3–5 years of digital marketing or marketing-technology experience.
• Hands-on with Braze, Adobe Target, Analytics, or Adobe Audience Manager.
• Customer-focused with strong analytical mindset.

Responsibilities

• Execute personalized client journeys and digital campaigns across web, online banking, and mobile.
• Collaborate with Product, Growth, Analytics, and Marketing Communications teams.
• Analyze campaign performance using Adobe Analytics and Tableau; produce actionable insights.
• Develop reports and dashboards to guide future campaigns and decisions.
• Support evolution of the marketing technology roadmap.

Skills

Digital marketing

Marketing technology

Campaign execution

Data analytics

Braze

Adobe Target

Adobe Analytics

Tableau

Customer focus

Team collaboration

Tools

Braze

Adobe Target

Adobe Analytics

Tableau

Adobe Audience Manager

Job description

This Full time on site position offers great opportunities for career growth. We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, visit CIBC.com

What you'll be doing

Simplii Financial is a modern, customer-first organization, and our Digital Expansion team is at the centre of how that commitment comes to life. As a Digital Expansion Analyst, you'll contribute to the execution and optimization of personalized, data-driven marketing campaigns and client journeys across web, online banking, and mobile channels. You'll work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that drive measurable results. You'll analyze campaign performance using Adobe Analytics and Tableau, identify insights that strengthen future execution, and support the ongoing evolution of our marketing technology roadmap. You'll collaborate closely with Product, Growth, Analytics, and Marketing Communications partners to ensure every campaign is well executed, aligned to our brand, and connected to a clear business outcome. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Campaign execution and journey delivery – Contribute to the design, build, and delivery of personalized client journeys and digital marketing campaigns using Braze and Adobe Target. Create experiences that are contextual, data informed, and optimized to support acquisition and engagement across Simplii's digital channels.
• Marketing technology execution – Build your expertise across our marketing technology stack, including Braze, Adobe Target, Adobe Analytics, and Adobe Audience Manager. Use these platforms to execute campaign logic, configure audience segments, and support the implementation of new capabilities.
• Performance analysis and insights – Analyze campaign performance using Adobe Analytics and Tableau. Develop clear reports and dashboards that highlight results, identify opportunities, and inform recommendations for future campaigns.
• Cross-functional partnership – Work closely with Product, Growth, Analytics, Optimization, and Marketing Communications partners to align campaigns to product goals, client needs, and business priorities. Build strong working relationships and communicate clearly to support effective delivery across teams.
• Continuous improvement – Identify opportunities to strengthen client journeys and retargeting efforts through ongoing testing, learning, and optimization. Document best practices and share insights that help the broader team improve over time.

Who you are

You have relevant experience. You bring 3-5 years of experience in digital marketing, marketing technology, campaign execution, or a related field. Hands-on experience with platforms such as Braze, Adobe Target, Adobe Analytics, or Adobe Audience Manager is an asset. You're customer focused. You understand that every campaign, journey, and communication reaches a real person making real financial decisions. You bring that perspective to your work and speak up when the client experience can be improved. You're analytically curious. You enjoy interpreting campaign performance data, identifying patterns, and turning findings into clear, actionable recommendations. You let evidence guide your thinking and decision-making. You're a strong executor. You take pride in delivering high-quality work and are organized, detail oriented, and dependable. Your team can count on you to deliver campaigns accurately and on time. You're digitally savvy and collaborative. You're motivated by evolving digital tools and marketing technology, and you adapt quickly as platforms and priorities change. You work well across disciplines, communicate proactively, and contribute to a team environment built on trust and follow-through. Values matter to you. You bring your real self to work, and you live our values—trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

• competitive salary
• incentive pay
• banking benefits
• a benefits program*
• defined benefit pension plan*
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]. CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.