Senior Marketing Campaigns Lead — SaaS (Toronto)

PheedLoop Inc.; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Health coverage

Office near TTC

Team lunches

Growth opportunities

Job summary

PheedLoop Inc. in Toronto is seeking a Senior Marketing Associate to translate revenue marketing priorities into well-managed programs that support sales, pipeline generation, and campaign performance.

You will blend marketing execution with project management by coordinating timelines, stakeholders, deliverables, and reporting to ensure campaigns launch on time, stay aligned to business goals, and drive measurable results.

Qualifications

• 3+ years of marketing experience at a software or technology company (SaaS strongly preferred).
• Hands-on experience across at least two of: content, email/CRM marketing, paid/social, or campaign management.
• Comfort owning projects independently; this role has no direct reports, but does require the judgment to run initiatives with minimal oversight.
• Strong written communication; you can write clean copy and explain a campaign's results without a lot of hand-holding.
• Familiarity with common marketing/CRM tools (e.g., HubSpot, Marketo, Salesforce, or similar) and basic analytics (GA4 or equivalent).
• A generalist mindset; comfortable moving between strategy and execution, and picking up new channels as priorities shift.

Responsibilities

• Plan and execute multichannel campaigns (email, social, paid, content) to support pipeline and brand goals.
• Write and coordinate content across website, blog, email, and social, from drafting to publishing to performance tracking.
• Manage daily digital marketing programs: landing pages, email nurtures, and campaign tracking in our CRM.
• Support event marketing and webinars: promotion, registration tracking, and follow-up.
• Monitor and report campaign performance; translate data into clear recommendations.
• Collaborate with Sales and leadership on employer-brand and go-to-market initiatives as needed.
• Maintain marketing tools, calendar, and asset library.

Skills

Marketing

SaaS Marketing

Content marketing

Email/CRM marketing

Paid Marketing

Campaign management

Independent work

Strong writing

HubSpot

Marketo

Salesforce

GA4

Tools

HubSpot

Marketo

Salesforce

GA4

Job description

PheedLoop Inc. in Toronto is seeking a Senior Marketing Associate to translate revenue marketing priorities into well-managed programs that support sales, pipeline generation, and campaign performance.

You will blend marketing execution with project management by coordinating timelines, stakeholders, deliverables, and reporting to ensure campaigns launch on time, stay aligned to business goals, and drive measurable results.