Senior Marketing Automation Specialist

Randstad Canada; Toronto; On-site; CAD 80,000 - 115,000; Full time

Job summary

Join Randstad Canada as a Senior Marketing Automation Specialist, where you will transform the company's digital marketing landscape. This role focuses on driving innovation in personalized marketing through extensive experience in marketing technologies, managing campaigns and enhancing customer engagement in a dynamic team environment.

Benefits

Professional Development Opportunities

Dynamic Team Environment

Impactful Work on Customer Experience

Qualifications

• 7+ years in Marketing, minimum 3+ years in marketing automation.
• Extensive experience with multi-audience campaigns and marketing cloud platforms.
• Strong knowledge of email marketing regulations in Canada.

Responsibilities

• Collaborate with marketing teams to design and optimize campaigns.
• Lead configuration of audience sources and manage journey execution.
• Perform quality assurance for campaign accuracy and effectiveness.

Skills

Project Management

Customer Engagement

Segmentation Strategy

Personalization

HTML/CSS

SQL Expertise

Education

Marketing Cloud Certifications

Tools

Journey Builder

Email Studio

Automation Studio

Job description

Our client's North American Growth Marketing team is at the forefront of digital and one-to-one marketing. They are tasked with building a robust digital marketing ecosystem to enable personalized communication at every customer interaction. We're looking for an innovative individual to help them disrupt the status quo, accelerate their market presence, and optimize customer experiences.

This role is integral to the transformation and modernization of owned-digital channel marketing for the enterprise. You will provide both consultation and tactical subject matter expertise in one-to-one marketing best practices. As a key member of our client's Marketing Automation Center of Excellence, you'll collaborate closely with marketing and business units to ensure the effective and well-managed delivery of journey orchestration campaigns and initiatives within our marketing technology ecosystem.

This is a 12-month contract with potential to extend beyond the initial contract period. This requires the Senior Marketing Automation Specialist to work onsite at our client's office 2 days per week.

Advantages
• You'll play a pivotal role in transforming our digital marketing landscape and directly impacting how we engage with customers through personalized experiences.
• Work in a dynamic team focused on disrupting the status quo, accelerating market presence, and optimizing customer journeys with cutting-edge technology.
• Your expertise will be critical in delivering well-managed, high-impact campaigns that drive business growth and enhance customer relationships.
• You'll have opportunities to provide guidance and training, deepen your technical skills, and collaborate with diverse teams, fostering continuous professional development.

Responsibilities
• Collaborate with integrated marketing teams to design, streamline, and optimize marketing cloud journeys, including building and filtering audiences.
• Develop and deploy marketing campaigns using various marketing automation tools, encompassing journey development, template setup, list management, form creation, A/B testing, and automated triggers.
• Design and execute cross-channel campaigns and journeys based on marketer requirements.
• Lead the configuration of audience entry sources, exit criteria, and re-entry criteria based on campaign goals, and structure journey decision splits.
• Oversee journey planning and execution, including technical reviews and quality control.
• Build and maintain modular campaign templates that are responsive and incorporate brand standards and best practices.
• Perform quality assurance testing to ensure segmented audiences and content are accurate and render properly on different devices.
• Manage and segment audience data using various marketing automation tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues, including template rendering, accurate links, accessibility, and subscriber lookup.
• Leverage marketing automation tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and scripting languages.
• Provide guidance and train specialists on basic marketing automation capabilities and deployment best practices.
• Offer expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns.
• Participate in campaign optimization sessions and support the analysis of campaign performance.
• Collaborate effectively with cross-functional teams to achieve campaign objectives within stated timelines.
• Use strong project management skills to drive initiatives from conception to completion within established timelines.

Qualifications
Must Have:
• 7+ years of experience in the Marketing industry
• Minimum 3+ years of marketing automation experience.
• Minimum 3+ years of campaign management and delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Extensive experience owning multi-audience campaigns and extensive usage of marketing cloud platforms, including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in scripting languages (e.g., AMPscript), HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using scripting languages and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing marketing cloud platforms for peak performance and data integrity.
• Strong knowledge of regulatory frameworks applicable to email marketing in Canada.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
• 3+ years of journey orchestration experience in a regulated industry.
• Marketing Cloud certifications.
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.
• Knowledge of Inline CSS, Embedded CSS, External CSS, and scripting + CSS to work in marketing cloud platforms.

Summary
If you're a highly skilled marketing automation professional ready to drive innovation and optimize customer experiences, we encourage you to apply today! Join our client's team and help them build the future of personalized marketing.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [e-mail] to ensure their ability to fully participate in the interview process.