Marketing Automation Specialist

Cella; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to join their Salesforce Center of Excellence for a 12-month contract. This role involves optimizing marketing campaigns and working closely with cross-functional teams in a fast-paced environment. The ideal candidate will have extensive experience with Salesforce Marketing Cloud and a strong background in marketing automation.

Benefits

Hands-on experience with Salesforce Marketing Cloud

Opportunity to contribute to digital transformation

Dynamic team collaboration opportunities

Qualifications

• 5+ years of overall Marketing experience required.
• Minimum 2+ years of Salesforce and marketing automation experience.
• Experience with multi-audience campaigns and Salesforce Marketing Cloud tools.

Responsibilities

• Design and optimize Salesforce Marketing Cloud journeys.
• Build and deploy marketing campaigns using SFMC.
• Manage and segment audience data.

Skills

Marketing experience

Salesforce Marketing Cloud

Campaign management

Audience segmentation

HTML/CSS

Education

Salesforce Marketing Cloud certifications

Job description

This range is provided by Cella. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$45.00/hr - CA$49.00/hr

Direct message the job poster from Cella

Our client is modernizing their marketing ecosystem to deliver personalized, relevant, and timely communication to customers through their preferred channels. Our client's Salesforce Center of Excellence (COE) plays a critical role in this transformation, driving the modernization of owned-digital channel marketing across the enterprise. This involves providing both consultation and tactical subject matter expertise in one-to-one marketing best practices. As a key member of the Salesforce COE, the Marketing Automation Specialist will collaborate closely with key partners across Marketing & Business Units to ensure the well-managed delivery of journey orchestration campaigns and initiatives within the Salesforce ecosystem.

This is a 12 month contract, which has potential to extend beyond the initial contract period. This role requires the Marketing Automation Specialist to work onsite at our client's office in downtown Toronto 2 days per week.

Key Responsibilities

• Work closely with Integrated Marketing to design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud using Email Studio, Automation Studio, and Journey Builder. This includes developing journeys, setting up templates, managing lists, creating forms, conducting A/B testing, and implementing automated triggers.
• Design and execute cross-channel SFMC campaigns/journeys based on marketer requirements.
• Lead the configuration of audience entry source, exit criteria, and re-entry criteria based on campaign goals, and structure Journey decision splits.
• Oversee journey planning and execution, including technical reviews and quality control.
• Build and maintain modular campaign templates that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
• Manage and segment audience data using various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues, including template rendering, accurate links, accessibility, and subscriber lookup.
• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation, including dynamic email content and segmentation rules, to customize marketing campaigns.
• Participate in campaign optimization sessions and support the analysis of campaign performance.
• Collaborate effectively with cross-functional teams to achieve campaign objectives within stated timelines.
• Use strong project management skills to drive initiatives from conception to completion within established timelines.

Requirements

• 5+ years of overall Marketing experience is required.
• Minimum 2+ years of Salesforce and marketing automation experience.
• Minimum 2+ years of campaign management and delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Extensive experience owning multi-audience campaigns and significant usage of Salesforce Marketing Cloud (SFMC) is required, including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise; building automations for marketing, analysis, and system maintenance using SQL knowledge; and maintaining and optimizing SFMC for peak performance and data integrity.
• Strong knowledge of omnichannel and other regulatory frameworks applicable to email marketing in Canada.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
• 2+ years of journey orchestration experience in the Financial Services or other regulated industries.
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.
• 2+ years of experience working with cross-functional teams in a matrixed environment, with a track record of effectively working autonomously and navigating ambiguity.
• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS for SFMC implementation.

Why Join Us?

• You'll play a critical role in modernizing our client's marketing ecosystem and enabling truly personalized customer communication. This is your chance to contribute to cutting-edge digital transformation.
• This role offers significant hands-on experience with Salesforce Marketing Cloud, allowing you to directly design, build, and deploy high-impact campaigns that reach a broad audience.
• Work with a dedicated Salesforce COE, gaining deep subject matter expertise in 1:1 marketing best practices and advanced SFMC capabilities. You'll continuously grow your skills in a supportive environment.
• You'll be part of a dynamic North American Growth Marketing team, collaborating with various marketing and business units, expanding your network, and influencing diverse initiatives.

If you're a skilled Marketing Automation Specialist looking to drive innovation in digital marketing and contribute to a leading organization, we want to hear from you. Apply now to join our client's team and help them deliver exceptional customer experiences!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology and Marketing

• Industries

  Banking and Financial Services

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