Senior Marketing Consultant – Credit Card Analytics

Ifg Global; Toronto; Híbrido; CAD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Ifg Global represents a Top 5 Canadian bank hiring a Senior Marketing Consultant - Credit Card Analytics for a 12-month contract, hybrid in Toronto. You will provide analytical and consultative support for acquisition and retention campaigns, conduct deep-dive analyses, perform test vs.

control and A/B testing, and translate insights into actionable recommendations for stakeholders. Must-have skills include SQL, SAS, Tableau, and Excel, data modeling, and cross-functional collaboration in Agile

Formación

• 3-5 years of data analysis experience in a consultative role (8+ years total business analysis preferred).
• Credit card analytics lifecycle understanding (onboarding, usage trends, segmentation, retention).
• Proficiency in SQL, SAS (including macros), Tableau, and Excel for data manipulation and analysis.

Responsabilidades

• Provide analytical and consultative support for credit card acquisition and retention campaigns, delivering detailed post-campaign analyses at portfolio and channel levels.
• Conduct deep-dive analytics to identify insights, trends, and actionable recommendations that drive cardholder engagement, acquisition, and retention.
• Perform test vs. control and A/B testing to assess campaign performance and optimize marketing strategies.

Conocimientos

Data-driven

Stakeholder communication

Agile

Storytelling

Cross-functional collaboration

Herramientas

SQL

SAS

Tableau

Excel

Descripción del empleo

Our client, a Top 5 Canadian Bank, is looking to hire a Senior Marketing Consultant - Credit Card Analytics for a 12-month contract (with potential extension or conversion to FTE). This is a hybrid position based in Toronto.

Responsibilities:

• Provide analytical and consultative support for credit card acquisition and retention campaigns, delivering detailed post-campaign analyses at both portfolio and channel levels.
• Conduct deep-dive analytics to identify insights, trends, and actionable recommendations that drive cardholder engagement, acquisition, and retention.
• Perform test vs. control and A/B testing to assess campaign performance and optimize marketing strategies.

Must-Have Skills:

• 3-5 years of experience in a consultative data analysis role (8+ years total business analysis experience preferred).
• Credit card analytics experience is strong preferred, with deep understanding of the credit card lifecycle--onboarding, usage trends, segmentation, and retention.
• Proficiency in SQL, SAS (including macros), Tableau, and Excel for data manipulation and analysis.
• Strong knowledge of data modeling, statistical analysis, and ability to synthesize large, complex datasets.
• Experience collaborating with multiple stakeholders across business and technical teams.
• Proven success working in Agile environments with cross-functional teams.
• Excellent communication and storytelling ability to translate complex data into business insights for non-technical stakeholders.

Nice-to-Have Skills:

• Experience with digital analytics tools such as Adobe Analytics.