Integrated Marketing Communications Director

Recruiting In Motion - Eastern Ontario; Vaughan; Hybrid; CAD 140,000 - 165,000; Full time

Job summary

Recruiting In Motion - Eastern Ontario is seeking an Integrated Marketing Communications Director for a GTA North Toronto/Vaughan based role, on-site with one remote day. You will own the intersection of paid, earned, and owned media, lead influencer partnerships, and translate content into measurable business results.

You will build cross-functional relationships with Brand, Creative, and Sales teams to drive launches and growth, shape culture and performance, and lead a high-impact

Qualifications

• 8+ years of experience in integrated marketing communications, PR, or related roles.
• Experience in beauty, fashion, lifestyle, or CPG industries is preferred.
• Proven experience leading Earned media and influencer/creator strategies.
• Strong understanding of Paid, Earned, and Owned media ecosystems.
• Experience with TikTok, Instagram, YouTube, and Meta platforms.
• Demonstrated ability to build brands through content, creators, and community.
• Strong leadership experience with the ability to manage and develop teams.
• Excellent communication and storytelling skills; analytical mindset for measuring campaign performance.

Responsibilities

• Lead integrated marketing communications across PR, influencer/creator marketing, social media, content, and paid media.
• Own and evolve Earned media strategy, including influencer partnerships, PR, and brand storytelling.
• Build and manage relationships with influencers, creators, agencies, and media partners.
• Develop and execute campaigns that drive brand awareness, engagement, and measurable business outcomes.
• Oversee social media strategy (organic and paid), ensuring alignment between content, community, and performance marketing.
• Own paid media strategy across platforms including TikTok, Meta, YouTube, and digital channels, collaborating with agencies for performance optimization.
• Integrate retail media (Amazon, Walmart Connect, and other retailer platforms) into broader campaign strategy to support conversions.
• Partner cross-functionally with Brand, Creative, and Sales teams to support product launches and core business priorities.
• Manage and challenge agency partners to ensure strong strategic thinking, execution, and performance across all channels.
• Monitor campaign performance and use insights to continuously improve results.
• Stay current on trends across beauty, fashion, influencer marketing, and digital media.

Skills

Integrated marketing communications

PR

Influencer marketing

Leadership

Strategic thinking

Communication skills

Analytical mindset

Team management

Job description

POSITION ID #34892
TITLE: Integrated Marketing Communications Director
LOCATION: GTA - North Toronto/ Vaughan
WORK TYPE: On-Site – 4 days in-office, 1 day remote
COMPENSATION: $140,000 – $165,000 base + bonus

ABOUT OUR CLIENT

Our client is building and scaling some of the most exciting brands in the beauty and personal care space. They are looking for an Integrated Marketing Communications Director who doesn’t just execute campaigns but shapes how brands show up in culture and translates that into measurable business performance. This is a leadership role where you will own the intersection of Paid, Earned, and Owned media, with a strong focus on influencer and creator strategies. This opportunity is best suited for someone who understands how modern beauty brands grow through content, creators, and community—and can translate that into integrated, high-impact campaigns that drive both cultural relevance and commercial results. You’ll have the autonomy to lead strategy, the cross-functional support to execute, and the expectation to deliver work that drives both brand relevance and performance.

RESPONSIBILITIES

• Lead integrated marketing communications across PR, influencer/creator marketing, social media, content, and paid media
• Own and evolve Earned media strategy, including influencer partnerships, PR, and brand storytelling
• Build and manage relationships with influencers, creators, agencies, and media partners
• Develop and execute campaigns that drive brand awareness, engagement, and measurable business outcomes
• Oversee social media strategy (organic and paid), ensuring alignment between content, community, and performance marketing
• Own paid media strategy across platforms including TikTok, Meta, YouTube, and digital channels, working closely with agencies to drive performance and optimization
• Integrate retail media (Amazon, Walmart Connect, and other retailer platforms) into broader campaign strategy to support conversion across channels
• Partner cross-functionally with Brand, Creative, and Sales teams to support product launches and core business priorities
• Manage and challenge agency partners to ensure strong strategic thinking, execution, and performance across all communication channels
• Monitor campaign performance and use insights to continuously improve results
• Stay current on trends across beauty, fashion, influencer marketing, and digital media

QUALIFICATIONS

• 8+ years of experience in integrated marketing communications, PR, or related roles
• Experience within beauty, fashion, lifestyle, or CPG industries
• Proven experience leading Earned media and influencer/creator strategies
• Strong understanding of Paid, Earned, and Owned media ecosystems
• Experience across TikTok, Instagram, YouTube, and Meta platforms
• Demonstrated ability to build brands through content, creators, and community
• Strong leadership experience with the ability to manage and develop teams
• Excellent communication and storytelling skillsAnalytical mindset with experience measuring and optimizing campaign performance
• Experience working with agencies and managing external partners
• Experience working with or integrating retail media platforms (e.g., Amazon, Walmart Connect) is an asset

WHY THIS ROLE

• Lead communications across a portfolio of established and growing beauty brands
• High-impact role with direct influence on brand growth and market positioning
• Collaborative, entrepreneurial environment with strong leadership support
• Opportunity to shape how brands show up across culture, media, and performance channels

The posted salary range reflects expected compensation for this role in accordance with Ontario pay transparency requirements. Actual compensation will be determined based on the successful candidate’s experience, skills, and qualifications and may fall anywhere within the range.