Manager, Campaign Designer

Scotiabank; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Scotiabank in Toronto is seeking a Manager, Campaign Design & Execution to lead analytics-driven marketing offers and multi-channel campaigns. You will translate business requirements into scalable customer interactions and oversee end-to-end design, testing, and deployment of personalized campaigns.

You will collaborate with analytics, technology, QA, and stakeholders, applying Next Best Action principles with a focus on acquisition and engagement in a banking context.

Qualifications

• Experience with multiple business partners and delivery timelines.
• Experience with Pega Marketing/Pega Decision Manager/CDH.
• Certified Pega Decisioning Consultant (PCDC) is an asset.
• Experience with targeted leads/campaign execution and segmentation.
• Analytical background with a quantitative focus (statistics/economics/computer science).
• Experience with relational databases and SQL (SAS, SQL Server, DB2, MySQL).
• Experience delivering marketing communications in a multi-channel environment.

Responsibilities

• Design, build and execute customer marketing offers/communications across channels based on eligibility and segmentation.
• Apply Next Best Action design principles to build and test decision strategies using Pega.
• Document and implement business requirements to deliver key customer interactions.
• Analyze data around campaign sizing, presentment, and responses to identify trends and insights.
• Act as liaison between analytics, technology, QA, stakeholders and channel partners.
• Provide SME on customer contact and data validation activities.
• Support production incident investigations and inquiries through the help desk.

Skills

Analytical mindset

Cross-functional

Statistics

SQL skills

Banking domain

Tools

Pega Marketing

Pega Decision Manager

Customer Decision Hub

SQL Server

DB2

MySQL

Job description

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Requisition ID: 277738 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Manager, Campaign Design & Execution

The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within Scotiabank’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.

What will you do in this role?

• Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
• Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
• Document and implement business requirements to deliver key customer interactions across multiple channels
• Analyze and synthesize data around campaign sizing, presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
• Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
• Provide subject matter expertise on customer contact and support data validation activities
• Support production incident investigations and inquiries through our department help desk email

Do you have the skills that will enable you to succeed?

• Experience working with multiple business partners and delivery timelines
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
• Certified with Pega Decisioning Consultant (PCDC) an asset
• Experience with targeted leads/campaign execution and segmentation an asset
• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
• Experience with relational databases and SQL skills (SAS, SQL Server, DB2, MySQL, Google Cloud Platform, etc.)
• Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• 5-7 years of related experience needed, preferably within a banking or retail industry

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.