Senior Manager, Demand Generation

Questrade Financial Group; Toronto; Hybrid; CAD 150,000 - 170,000; Full time

Benefits offered by this job

Health & wellbeing programs

Paid time off - vacation, personal, &s

Competitive compensation & benefits

Hybrid work with 3+ days in office

Career growth & development

Community involvement opportunities

Diverse & inclusive team

Job summary

Questrade Financial Group seeks a Senior Manager, Demand Generation to lead end-to-end multi-channel campaigns—from onboarding to activation and cross-sell—driving customer value in a dynamic fintech environment. You will partner with Product, Growth Marketing, Analytics, and Creative teams to deliver measurable ROI.

The role balances strategic planning with hands-on execution and requires strong leadership to mentor a growing team within a hybrid work setting in Canada.

Qualifications

• 5–7 years of lifecycle marketing, customer engagement, or growth marketing experience.
• Experience with onboarding, cross-sell, or promotion programs.
• Familiarity with marketing automation and analytics platforms.

Responsibilities

• Own end-to-end demand generation campaigns across multiple channels.
• Design and optimize onboarding, activation, and cross-sell strategies.
• Collaborate with Product, Growth, Analytics, and Creative teams to improve ROI.
• Lead with data, measure funnel performance and ROI, and mentor junior staff.

Skills

Lifecycle marketing

Campaign management

Marketing automation

CRM analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Braze

Salesforce

Amplitude

Job description

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Senior Manager, Demand Generation. Could It Be You?

The Manager, Demand Generation is a strategic and results-driven role within the Engagement Marketing department. Reporting directly to the Director, Engagement Marketing, this individual will oversee the end-to-end strategy, planning, execution, and optimization of multi‑channel marketing campaigns aimed at optimizing customer onboarding, driving activation and cross-sell across our products, and maximizing customer value once clients have joined our ecosystem. This role balances creative strategic planning with deep analytical rigor, managing cross-functional collaborations and working alongside a dedicated marketing team to hit measurable activation, adoption, and ROI targets.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Campaign Strategy & Execution: Own and execute the end-to-end onboarding and cross-sell strategy, building integrated multi‑channel campaigns (email, lifecycle messaging, in‑app, and content) that move new clients from account open to funded, active, multi-product customers.
• Promotions Design & Implementation: Design, launch, and optimize promotions and incentive programs (e.g., offers, bonuses, and draws) that drive target outcomes such as funding, activation, and cross-sell, defining eligibility rules and success criteria with Product and Compliance and measuring incremental impact.
• Sales Enablement & Prospect Routing: Own and optimize the lead‑scoring and routing systems that identify high‑value prospects from behavioral and account signals, surfacing and transitioning them to the sales team to accelerate onboarding and maximize their potential on‑platform.
• Cross‑Functional Collaboration: Drive cross‑functional collaboration with Product, Product Marketing, Growth Marketing, Analytics, Content, and Creative teams to build high‑converting assets, campaign messaging, and seamless, integrated customer experiences.
• Marketing Technology & Automation: Partner with the martech team to optimize how the marketing technology stack supports demand generation, providing input on lead scoring models, database segmentation, and automated nurture tracks to improve overall conversion efficiency.
• Data‑Driven Analytics & ROI: Drive data‑driven decision‑making by regularly analyzing onboarding funnel performance (from account open through funding, first trade, and qualified handoff of high‑value clients to sales), cross‑sell and product adoption, incremental impact of campaigns and promotions, and cost per activated customer to shift strategies based on clear ROI metrics.
• Team Support & Mentorship: Support and mentor immediate team members (specialists and coordinators), structuring their daily work to align with both individual professional growth goals and broader organizational deliverables.
• Stakeholder Alignment: Partner closely with senior leadership to align demand generation targets with overall marketing department goals, regularly reporting on campaign health, performance dashboards, and contributions to activation and cross‑sell.

So are YOU our next Senior Manager, Demand Generation? You are if you…

Required Qualifications (Minimum Standard on Day 1):

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; or equivalent practical business experience.
• Experience: 5–7 years of experience in lifecycle marketing, customer engagement, or growth marketing, including onboarding, cross-sell, or promotion programs.
• Collaboration: Experience mentoring or guiding junior team members, or coordinating work across a project pod.
• Technical Proficiency: Proven hands‑on experience managing campaigns and architecture across marketing automation and engagement platforms (e.g., Braze) and core CRM and analytics systems (e.g., Salesforce, Amplitude).
• Analytical Skills: Demonstrated track record of managing full‑funnel marketing metrics, handling attribution modeling, and evaluating continuous campaign performance ROI.

Preferred Qualifications (Nice‑to‑Haves):

• Industry Background: Prior experience within financial services, fintech, or highly regulated, tech‑driven consumer environments.
• Operational Framework: Experience working within an agile sprint environment, cross‑functional pod structures, or matrixed digital workspaces.

Compensation Information:

• Base salary range: $150,000 $170,000
• The final compensation package will be commensurate with the successful candidate’s experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full‑Time Permanent roles.

#LI-Hybrid, #LI-Onsite